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Greg Norman inks strategic partnership with Authentic Brands Group

Greg Norman sells his licensing rights to Authentic Brands Group to expand his portfolio.
Greg Norman, the PGA Hall of Famer, has inked a strategic partnership with Authentic Brands Group (ABG), a New York City-based brand development and licensing company that oversees the brands in fashion, sports, celebrity, and entertainment. Norman has marketed his future licensing rights and endorsement income to the global marketing company with an intention to push expanded revenue to the brand. The partnership with ABG focused on managing the consumer products division of The Greg Norman Company. The role of partnership in managing the Norman's business such as Greg Norman Golf Course Design, Greg Norman Real Estate, Greg Norman Investments, Greg Norman's Australian Grille or Shark Wake Park will not be included. The partners will oversee products, including apparel and accessories, steaks and wine. Norman's detailed payment from ABG is undisclosed. Norman becomes fourth athlete to join ABG team The Greg Norman Company, a multi-national private corporation based in West Palm Beach,...
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