Printed media has been facing a massive battle amid the growth of digital media and electronic platforms. The old-school format of printing is slowly becoming obsolete due to audiences preferring to consume their media in an electronic form, which is primarily due to the current technological climate we live in. NME Magazine has unfortunately fallen victim to this modern mindset as they have recently released a statement with regard to the continuation of their printed Music Magazine.

NME Magazine stopping the press

NME Magazine has been around since 1952 and has been producing engaging content surrounding the music industry.

The magazine contains articles and information about bands, genres, trends, and icons; with many people enjoying the creative content they produce.The magazine has been at the forefront of the fast developing music landscape, but after 66 years of production, they have finally decided to stop the press on their magazines amid a new creative development.

The news comes from the group managing director for Time Inc., Paul Cheal, who says that the magazine has faced increased hardships due to the growing costs of advertisement for companies and products. NME Magazine is free to the public, and like many other publications that label themselves as free for the public, they are able to survive based on the revenue they make from the adverts they put in the pages of their magazine.

Paul Cheal has stated that due to the lack of advertisement in NME Magazine, the publication has been dangerously close to losing money. NME is not making enough advertising money in order to maintain their free publications. But, this news is not the end of NME.

NME Magazine's next steps

While their printed magazines will be ceasing production, NME Magazine will instead look at their online platforms and will increase their focus on them.

This would mean that NME will no longer need to fear advertising costs and producing free media, but instead, they will now be looking to grow their online audience.

This will be a large step for the magazine, as a lot of its money has come from the printed advertisements. However, the advertising deals that they currently have may be able to transition into the digital format as things such as pop-up advertisements, banners, and links can exist on their websites.

So, while NME Magazine may not be producing printed media anymore, they will continue to publish content on the digital platforms they have. This is an attempt to keep up with the current mindset of the modern-day consumer, as well as the technological advancements that have made printed media almost obsolete.
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