Spotify is broadening their horizon by spreading their music to 1.3 billion people in India. They are hoping that the global music-streaming service will be a great success in India due to their musical culture. Spotify tries to keep a positive cultural influence and tries to keep tolerance within their brand. Spreading to India will not be any different. Cultural diversity will spread to all of Spotify's platforms, showing musical interests from all over the world in one single place. A report by the Economic Times revealed most of the information used in this article.

Spotify launching in India

Spotify, the global music-streaming platform that billions of people listen to daily, is planning to launch in India within the next year or so. Spotify is believing the brand will have plenty of success in India because it is already recognizable in the country. CEO Daniel Ek confirmed during the company's investor presentation that they are "working on launching in some of the biggest markets in the world, including India, Russia, and Africa which has a very rich musical culture." While Ek did not talk about any details, earlier this month Spotify had disclosed that is has leased office space in Mumbi.

There are already reports suggesting that the global music-streaming giant already hired someone to lead its India business.

ET reported that Akshat Harbola is the head of India's Spotify production. Although Spotify is not yet launched in India, the brand is recognizable in the country. Spotify is more recognizable than their competitor, Apple Music, in the country. Amazon Music just launched when Spotify's attention was drawn to India. The company has already moved over 308 employees into India as well as Australia, Brazil, Singapore, and over 20 other countries.

The company did not mention how many people will be working at the Indian office. Spotify pointed out that young listeners pushed their company to the front, and the majority of the listeners believe that Spotify is the only music-streaming service they need.

In conclusion

Spotify is hoping to open their brand in India within the next year or so.

Spotify is also trying to open their music-streaming program in Russia and Africa due to their musical cultures. Streaming has always been high-quality under Spotify, and it will remain that way. The company is pushing the brand to the public so that they don't have to use brokers to push it for them. Spotify will soon be the global music-streaming giant they want to be.