Swifties are going crazy over Taylor Swift's latest single, "Look What You Made Me Do," the first song that the pop sensation has released in three years, and there have been both positive and negative reactions since the music video's debut at the Mtv Vma's on Sunday. We'll see even more of what's to come on November 10th when Swift's album, "Reputation" is set to hit the stores and online streaming services.
While many fans loved her ability to make fun of herself by including all of the "old Taylors," many people are adamant that she is throwing shade at more people than just herself, including Kim Kardashian, Kanye West, and Katy Perry.
Despite its controversy, there are elements of the music video that are just too amazing not to appreciate. The song has already broken several records, and it was only released late on Thursday night.
The grave
In the very beginning of the music video, a grave appears that reads, "Here lies Taylor Swift's reputation." It is such a unique way to showcase that she is no longer the person she once was when she started off in the music business. The zombie-like version of herself who then comes out of the grave is the signal that the old Taylor is dead and the new Taylor is about to be reborn.
The self-mockery
Within the entire video, Swift stands up for herself and uses the same insults that people post about her on social media to illustrate that she is coming out on top and that she is stronger than she has ever been.
As an individual who has gotten quite a bit of heat from the press and from both her fans and her haters, this music video is attempting to prove a point: She's not going to put up with it or let it get to her anymore.
The visuals
The theme of the music video so perfectly fits the message she is trying to send with the song, "Look What You Made Me Do." The idea of darkness and death alongside the images of the old versions of herself trying to climb up and reach her as she stands above them take growth and maturity to a whole new level.
The ending
All of the "old Taylors" stand in a line and argue with each other, and there's no better way to represent what the media has done to her than to emphasize the inner turmoil that it has caused her throughout the years. These different versions of herself appear to be hated and insulted, no matter what she does, and this video and song demonstrate that she's no longer going to worry about what anyone else says.
Props to you Taylor for doing you and keeping the media and the fans all on their toes, because your reputation is unpredictable. I've been a Swiftie since I was nine years old, and you have yet to disappoint.
