The cab-hailing service Uber seems to be finally moving in the right direction to rectify its tarnished image and reputation within the market. CEO Travis Kalanick recently resigned from his post in the company after a long list of legal and other blunders that Uber has committed within the last year or so. Now, the company is trying to forge new alliances and expand its market to provide better services to its customers.
In a bid to expand its business, Uber has now teamed up with fast food chain Mcdonald’s. The cab-hailing service has initiated the rollout of its new UberEATS app in Boston which will allow customers to order food from McDonald’s that will then be delivered to their homes by an Uber vehicle.
This will allow Home Delivery of McDonald’s foods and also significantly reduce the time in which customers will get their foods.
UberEATS app released in Boston
If you are living in the Massachusetts area and love to order food from McDonald’s, then you can now do so via the UberEATS app. Officials from both the companies felt that this new feature would provide greater choices to the consumers. However, if a customer does decide to get their food delivered using UberEATS, they will be charged $4.99 as a delivery fee. Uber claimed that delivery times would usually be around five to 15 minutes depending on the traffic in the area.
The collaborative UberEATS service was first launched back in 2014 and since then, the company has added several cities across North America, South America, Asia, and Europe into the program.
Through this app users can order food from different restaurants. After the order is placed, a driver will be dispatched for pickup of the food and delivery to the customer.
In January 2017, McDonald’s and Uber started the program across 200 restaurants in Orlando, Miami, and Tampa Bay. The initial reception was very positive and customers were highly satisfied with the delivery times and charges.
Mostly, people supported the initiative as they could now get the food from McDonald’s right at their doorsteps.
The partnership
Seeing the overall success and positive feedback for the UberEATS service, both companies decided to expand its reach and rolled out the app to Denver, Phoenix, Columbus, Chicago, Los Angeles, and many other metropolitan cities.
The goal is to provide the service at more than 3,500 outlets of McDonald’s stores across the country by the end of June.
It remains to be seen how well the service goes down with McDonald’s fans in Pittsburgh. For now, though, it seems Uber is determined to mend fences with its customers and regain its popularity. This may be a step in the right direction for the company.
