The upcoming gaming event E3 could be one of the much-talked events of the year. The huge event will feature some of the latest development and stories in the world of gaming and technology. The event will also feature some of the biggest technology companies, including the software giant Microsoft along with the much-anticipated "Forza Horizon 4."

The recent Walmart leak has created a ton of buzz in the gaming world, suggesting that a new "Forza Horizon" game is in the works. The racing sports game is one of Microsoft’s strongest IP's and one of the company’s best.

The game has already gained remarkable accomplishment, having won the Racing and Sports Game award at the 2016 Game Awards. There's no doubt the title is an elite franchise that Microsoft needs to protect at all costs. At the E3 event, Microsoft will need their strongest exclusives and "Forza Horizon" could be one of them.

Microsoft will need a new IP or a new Forza Horizon game

Microsoft’s Xbox One X is the most powerful console ever made, based on the machine’s hardware specification and details. Despite this, Microsoft still struggles in the hotly contested console market. The company had trouble competing in the console market last year due to the fact that it had not made any major exclusives release.

Xbox One X is the company’s ultimate weapon of choice in its life and death struggle for supremacy in the highly competitive console market. It’s the company’s last and only hope to beat the well-established Sony’s PlayStation platform. The two tech giants have been competing for years, with no clear winner.

At E3, Microsoft will need to get something new and big, something that could put its hardware in the spotlight.

They will need everything in its arsenal, not just the powerful Xbox One X, but also high-quality titles like the "ReCore," "Gears of War 4," "Forza Horizon 3," and "Quantum Break." But this is enough, the company needs more to compete more effectively with Sony.

The Japanese rival is also on the hunt, planning its next big move.

Like a hunting lion, Sony is just waiting for the right time to unleash its latest salvo. It's now a game of cat and mouse, with Microsoft always playing the catch-up.

To beat Sony in the race, Microsoft will need to beef up its portfolio, including adding a new entry to its Forza franchise. Adding a new IP or a new Forza game will be a good idea. The move will help the company sustain and keep its rich Forza userbase and more importantly, fuel its momentum to return to the hardware business and eventually, claim a huge part of that fast-growing market.

The 2018 E3 event could be the right place for Microsoft to introduce a new IP. The company has already got the world’s most powerful gaming console.

Backed by the company’s massive infrastructure and market reach, it seems that the hardware has no trouble competing in the market. Unfortunately, the hardware failed. The company has missed something important in the mix - a new IP that could bring some light to its struggling hardware business. The Xbox One X is in great need of some fresh contents and titles.

Forzathon event coming this week

In other gaming news, the much-talked FH3 #Forzathon event is coming this week. The huge event will start on May 12 and end on May 17 at 11:59 pm Pacific time. The FH3#Forzathon event will give the players the chance to pick up some XP, Wheelspins, credits, and the Nissan GTR HE.

Some of the tasks that need to be completed include: the May Flowers Bloom (players need to complete a Race to earn 50,000 CR), the Ripping Up the Daisies (players need to get 3 Stars on a Drift Zone to earn a Nissan GTR HE), the Swift Breeze (players need to perform 5 Pass Skills to receive 35,000 XP), and Petals in the Winds (players need to complete an Online Adventure in the Nissan GTR HE to win 3 Wheelspins).