Rumors are rife that the #LG V30 is poised to jump ship to the OLED bandwagon. The successor of the LG V20 could potentially be the first LG smartphone in the last three years to sport an OLED display. LG is anticipated launch the smartphone in the latter half of 2017.

According to sources familiar with the matter the LG V30, the OEM’s first premium smartphone is likely to sport an #OLED Screen instead of an #LCD one. It is also rumored that the company’s next flagship i.e. the LG G7 may follow take the same route in 2018.

Smartphone designing is a laborious and tricky business, as each and every OEM wants to incorporate all the same features of its rival, but stay unique at the same time.

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However, the results are often not so diverse, and most premium devices end up looking the same.

Even if a company, comes up with a novel feature such as an Infinity Display or an iris scanner, other OEMs try to emulate the same and imbibe the functionality in their upcoming smartphones. It seems that the LG V30 is taking the same path by allegedly including an OLED display.

LG V30 to come with an OLED display?

LG Display’s internal sources revealed to The Investor that most of the OLED screens that will be manufactured in the second half of the year are being planned to be used for LG’s smartphones, starting with the LG V30. He further stated that the firm plans to start the screen production in July. Apart from LG, some OLED screens will also be supplied to other Chinese phone manufacturers who are trying to rival and keep pace with Apple and Samsung.

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LG first introduced the OLED display on its Optimus Sol smartphone in 2011, followed by the G-Flex which sported a curved screen in 2013. However, at that juncture, both the smartphones failed to capture the attention of consumers. Since then LG has been dependent on LCD displays for its flagship devices.

OLED Versus LCD

Time and again OLED screens have been preferred over LCD owing to some advantages provided by the former. An OLED screen not only provides better display quality but also delivers better battery life and better contrast. However, these screens are being increased adopted by various OEMS thanks to a technical breakthrough that has made it vital for the inclusion of such screens.

The breakthrough came in the form of designing. OLED panel designs can be made without a bezel surrounding the four sides of the screen to house hardware components underneath it, thus rendering a bezel-less look. For a while now, smartphones are designed around the touchscreen and subsequently, around the top and side bezels of the smartphone. However, with the OLED design breakthrough, smartphone manufacturers can now design handsets with larger screens, which adds a wow factor to the smartphone.