It's official! Kendall Jenner is officially joining the Adidas family as the newest brand ambassador. Jenner took to Instagram on Wednesday to formally announce that she is the newest face of her favorite brand through a boomerang video. The 21-year old model is already a huge fan of Adidas since she was a kid.
Previously, some rumors were swirling that this deal might come to fruition. Kanye West, who is also an Adidas ambassador, took to Twitter while proclaiming that Jenner will be 100% part of the Adidas family. West wrote, "1000% there will never be a Kylie Puma anything.
1000% Kylie is on Yeezy team!!!"
Kim and West pleased with Jenner's new gig
Some reports reveal that West and wife Kim is less than pleased knowing that Jenner has finally had her latest gig. West added that he believed that Jenner would be part of the Adidas family. On the other hand, Kim also made her testimonial. She somewhat considered Jenner being an Adidas ambassador as a conflict of interest. However, Kim also added that sometimes when you deal with family, it is no longer about the business decision.
Hence, it is safe to say that Jenner took the deal and will be in one family with West. Further, just a few hours after her latest deal with Adidas, Jenner received no backlash from fans. In fact, the young model received warm wishes from fans including Karlie Kloss, who is also an Adidas girl.
Latest modeling contract
It is no longer surprising that being part of the Adidas family already runs in the blood of Kardashian-Jenner clan. Jenner's brother-in-law, Kanye West, is known for designing his footwear and apparel for the brand. Further, some reports also claimed that they already have the hints a few weeks ago about the latest modeling contract of Jenner with this leading sportswear brand.
The model posted a throwback photo of herself on Instagram as she wears an oversized white t-shirt. She has also displayed a light blue Adidas logo, and in the caption, she wrote, "Always been an OG." With her newest contract, one thing is for sure, announcing the news to the Kardashian-Jenner family will be a lesser awkward compared to the time when Kylie has to sit with West informing her about the deal.
Kylie's partnership with Puma has however created some roars among the fans. Nonetheless, the Kardashian sisters have always emphasized that when it comes to family, Jenner being an Adidas ambassador is no longer an issue for them.