Pickup Trucks are slowly but surely becoming more popular to many car buyers. Though this particular segment is not enough to carry any brand to its pinnacle, there is indeed a huge potential for growth. This is precisely the reason why many car manufacturers come up with their best pickup truck offering.

Many have become successful in this segment. The likes of Ford F-150, Ford Ranger, and Chevrolet Silverado are some of the best performing trucks in this segment. These have proven its capabilities altogether. These vehicles' reputation earned them constant and steady fanbase of some sort.

However, there are also other players cashing in on this segment. Mercedes-Benz is setting the bar high for the high-end luxury truck through its X-Class. This is an interesting, not to mention daring Mercedes- Benz venture as it is the first of its kind in the world of pickup trucks.

Well, soon, there will be the Hyundai Santa Cruz. The Korean giant automaker promises it to be one-of-a-kind in the pickup segment.

How one-of-a-kind is one-of-a-kind?

For one, it is expected to have a right balance of luxury of the Mercedes-Benz X-Class and extreme off-roading capabilities of the Ranger. When luxury and ruggedness seem to be an off combination, Hyundai comes in the picture and proves that it is possible.

A render of the Hyundai Santa Cruz has been made available months ago. Surprisingly, it does resemble that of Mercedes-Benz's X-Class. Such design may define the future standard of pickup design. Apparently, it is geared towards aerodynamics for overall insane performance. It is sure to come with impressive and cutting-edge suspension system and lightweight body for the ultimate off-roading experience.

To add to its being one-a-kind is a simple fact that this is Hyundai's first attempt to produce a pickup truck. Hyundai is well-known for its highly efficient sedans, so it is interesting to see how they perform in the pickup truck segment. As innovative as Hyundai is, the Santa Cruz is sure to deliver.

Is Hyundai a good brand altogether?

Yes, it is! Recently it just unveiled Hyundai Kona. It does a pose a significant threat to Nissan Juke. In this case, we again see an epic battle between the Japanese and Korean automakers. Fortunately for Hyundai, reviews have been in favor of the Kona over Juke.

Hyundai's principle is to let customer experience be their best marketing ally. It has steady supporters acquired from satisfied users instead of heavily investing in advertising and promotional gimmicks. It has been working for them for years. Hyundai may also have its fair share of vehicle recalls, but nothing as publicized as that of Toyota's. Both Toyota and Hyundai are top brands. However, Hyundai seems to have fewer issues.

The Hyundai Santa Cruz is expected to continue this legacy. They may initially introduce this pickup truck with a bang, but the rest may be based on word-of-mouth. Let us see how it goes. As for its other competitors, a great competition is underway so better to prepare.