Golden State Warrior's Stephen Curry finally opens up about Kevin Durant's previous comment about under armour. Kevin Durant stated during a Bill Simmons podcast that nobody really wants to play in Under Armour, further suggesting that the "top kids" want to play in Nike. "Everybody knows that. They just don’t want to say nothing," he added. Now, he is addressing the comment in the most subtle and rather unperturbed response.
Steph Curry's comment on Kevin Durant
Speaking to the Charlotte Observer, Stephen Curry noted that Durant's comments about Under Armour did not affect their working relationship.
In fact, he does not even appear to be angry about the comments, instead of drawing attention to the current sales of his brand: "Where we were four years ago and where we are now, you can't tell me nobody wants to wear our shoes. I know for a fact they do" Curry told the Observer.
Curry mentioned that Lonzo Ball even wore one of his shoes during the Las Vegas Summer League, in support of his statement that people do like his Under Armour shoes.
According to ESPN, the sales of Under Armour shoes and apparel reached $200 million in 2015 - 2016 fiscal year, all thanks to Stephen Curry's brand campaign. However, Under Armour failed to achieve the same amount last year after the Curry 3 signature show failed to impress consumers.
Meanwhile, Curry laughed off comments from Big Baller Brand (BBB) owner LaVar Ball that his son Lonzo is better than him. Earlier this year, SBNation reported that LaVar said: "I have the utmost confidence in what my boy is doing. He’s better than Steph Curry to me. Put Steph Curry on UCLA’s team right now and put my boy on Golden State and watch what happens." BBB recently launched the Melo 1 shoes online.
Stephen Curry parts ways with Nike
Speaking to Scott Fowler on the Observer, Stephen Curry put the weight of the statement in its place, saying he didn't know LaVar Ball at all but believes the family is trying to make something out of their own resources and that is something big. Curry left Nike in 2013 to sign a deal with Under Armour.
In 2016, ESPN reported that Stephen Curry's dad, Dell Curry proceeded to leave Nike because of the brand's lack of interest in making him a first tier main guy.
"They have certain tiers of athletes. They have Kobe, LeBron, and Durant, who were their three main guys. If he signed back with them, we're on that second tier," Dell said. His message to Stephen Curry not to be afraid when trying something new apparently worked out and Nike is competing against it.