After featuring on the cover of "Vogue India", Kendall Jenner causes second controversy in a row, the first one being her Pepsi advertisement that was released just a couple of weeks ago.

Details about the cover of 'Vogue India'

The 21-year-old model can be seen posing for the 10th Anniversary issue of "Vogue India" in the magnificent Hotel Samode Palace in Jaipur, India. However the model is being targeted for another backlash as people did not like the idea of a white model on the cover of a magazine that is supposed to be celebrating Indian beauty.

The magazine cover boldly reads "Indian Affair" on a photo of Kendall Jenner that was taken by the internationally acclaimed Peruvian photographer 62-year-old Mario Testino.

There are other photos of Jenner inside the issue, a couple of them with the Bollywood star Sushant Singh Rajput. In a country where the majority of the people are born with brown skin, beauty is equated with fair skin tone, an idea for which the colonial history of the country can be blamed. India is known to advertise and promote skin whitening creams and many Indian celebrities have spoken up against this in the past years.

The fact that Vogue India, which is supposed to be celebrating the authentic beauty of the country, chose a foreign model for their anniversary cover shows a bit of a double standard.

Comment from Vogue India and Kendall Jenner

Although the famous reality television star is yet to release any comment regarding the issue, the management of the magazine itself has issued a statement saying that: "In the last 10 years, Vogue India has had only 12 international covers, including Kendall Jenner in 2017. Therefore, statistically, 90 percent of our covers are Indian!

And we are proud of that."

Reaction from the Indian public

The magazine is being criticized for not featuring an Indian actress or model on the anniversary issue since in the recent times quite a few Bollywood actresses have attained immense success not only in India but also internationally. This whole issue also caused a backlash from the Indian public who were of the view that they would rather see the likes of Priyanka Chopra (who won the title of Miss World in 2000 and recently starred in Hollywood TV series "Quantico" and movie "Baywatch"), Aishwarya Rai (who won the Miss World pageant in 1994) or Deepika Padukone who entered Hollywood through the movie "xXx: Return of the Xander Cage" gracing the cover of a top Indian magazine.