As Hurricane Irma touches down in Florida and makes its way up the state, Donald Trump decided to give his thoughts. While speaking about the job the United States Coast Guard has done, the president made comments that once again rubbed people the wrong way.

Trump on Irma

Over the last two weeks, Donald Trump and his administration have been forced to deal with their first challenge when it comes to major storms reaching the United States.

Last month in Texas, Hurricane Harvey made landfall and was quickly labeled a Category 4. The storm devastated much of the state, most notably the city of Houston with winds that reached over 130 mph. Trump was criticized for his reaction, which included tweets that appeared as if he was treating the storm like concert, and his campaign-style speech when he first visited Texas in the following days. The former host of "The Apprentice" and First Lady Melania Trump returned to the Lone Star State later in the week, this time attempting damage control by heading to Houston to visit those impacted by the hurricane.

Now as Hurricane Irma travels north through Florida, Trump decided to give remarks that have come under fire, as reported by The Hill on September 10.

(Trump's Coast Guard remarks start at 00:45 in the above video.)

While speaking to a group of reporters at the White House on Sunday, Donald Trump was quick to praise the United States Coast Guard, but also took time out to highlight the impact the hurricane has had on their branding. "What they've done. I mean, they've gone right into that, and you never know. When you go in there, you don't know if you're going to come out," Trump said.

At this point, Donald Trump went on to talk about how the Coast Guard's "brand" has improved since the start of the hurricane.

"If you talk about branding, no brand has improved more than the United States Coast Guard," Trump said in reference to Hurricane Irma and Hurricane Harvey.

Twitter reacts

Following Donald Trump's remarks about the branding of the United States Coast Guard improving because of their work during the hurricane, critics on social media quickly fired back. "A psychological evaluation is seriously needed," one tweet read.

"The @GOP better start working on ITS brand. Right now it's somewhere between Nazi and Thalidomide & moving rapidly toward Nazi," one Twitter user wrote. "Who the actual F*** says that?!?" another social media user wondered.

"In the same way Trump's presidency improved the straight jacket's brand," an additional tweet added with humor.

"Not everything is about 'Branding.' Sometimes it's about just doing the right thing, following a moral compass. Not about profit or gain," yet another Twitter user replied. As the backlash continued, millions braced for the damage brought to Florida by Hurricane Irma.