It’s been one year since Facebook’s Marketplace launched and the company is now attempting to expand the service. To push the online marketplace further, it is introducing the option of buying and selling of used Cars. For the unfamiliar, the marketplace was launched in October 2016 with the aim of bringing buyers and seller groups closer.
In the coming weeks, Facebook Marketplace will allow people looking for used cars to filter their searches on categories based on the year, model, make, vehicle class, mileage, and transmission of the car. It is integrating itself with professional auto traders such as Auction 123, CDK Global, Edmunds, Cars.com, and others for the U.S.
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One can now buy used cars on the platform
Interested buyers can verify the value of a certain vehicle listed on Facebook Marketplace from Kelly's Blue Book service to ensure the correct value. Facebook uses its Messenger app to let buyers communicate with the dealers in real time versus the old practice of waiting for an answer after filling out a contact form. Automotive is one of the most sought after and searched categories in the marketplace and has prospered since its beginning in 2017. There has also been a staggering 77 percent growth in buyer-seller conversations in the first six months of this year.
Being one of the most searched items on the internet, the social media platform has smartly included the product.
With the inclusion of this service on the marketplace, Facebook seeks be ensuring it a profitable service in the future. Currently, Facebook doesn't get any share from marketplace transactions, but for the last few months it has been posting certain product ads. If the ads succeed in converting into a successful sale, the social media platform will allow dealers to use marketplace as a paid e-commerce platform just like Ebay and Craigslist.
Facebook to include other verticals as well?
Facebook is reportedly looking to include other verticals such as job search, apartment rentals, and ticketing into the marketplace in the near future. If this comes to fruition, the site's users would have a well-rounded service. The marketplace currently does not currently offer any payment options as it is only acting as a facilitator for a buyer and seller interaction.
The used car buying and selling feature will initially be available only in the United States, but Facebook may roll out the same in other countries in the near future.