With the furor still ongoing in regard to the choice of which city in North America will become home to the second corporate HQ of online retailer #Amazon, it is easy to miss what else the company has been busying itself with. For instance, the e-commerce platform is getting ready to celebrate an anniversary, the first decade since the introduction of one of their earliest OEM devices, before the advent of their Alexa-voiced Echo home speakers. This is the #Kindle, one of the pioneering #e-book reader gadgets that revolutionized this particular corner of the electronics market, and helped popularize books in digital format. To celebrate the Kindle’s 10th anniversary, Amazon is generously knocking off $30 from their latest-gen devices.

One decade for Kindle

The Kindle series of e-book readers will be one decade old this coming November 19, and Amazon is going all-out in celebrating this momentous milestone. Thus, from this Monday, October 23, until Wednesday, October 25, a selection of the latest Kindle models will have their prices slashed by $30 to entice a new wave of consumers to try out Amazon’s online Kindle Store of e-books.

For interested buyers, the discounted devices will be the current eighth generation standard Kindle ($49.99 down from $79.99), the more illuminated Kindle Paperwhite ($89.99 down from $119.99), and the high-resolution Kindle Voyage ($169.99 down from $199.99). Interestingly, there is no such $30 discount for the newest e-book reader variant that is the Amazon Kindle Oasis, released in April 2016.

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The ergonomically-shaped device, optimized for use with only one hand, will retain its current retail price for the promo duration. In addition, the upcoming generation-2 Oasis, due to hit the market on October 31, will not be affected, and will keep its price of $249.99.

E-book discounts too

The online retailer is also taking variable percentages off from “top-selling” e-book titles at the Kindle Store, the largest markdown being 80 percent. The company is also offering some “select customers” a $5 credit towards any Kindle e-book they would like to purchase online.

Finally, Amazon is offering reduced rates for Kindle users who are interested in a one-year subscription to Audible, the company’s recently-acquired new subsidiary that provides audio books in digital format. There is no better time than this milestone anniversary period for Kindle fans to expand their libraries.