The Google Pixel and Pixel XL, the smartphones that once again made the Google brand a formidable contender in the high-end flagship market, is about to turn a year old. The devices were originally launched on Oct. 4 last year, and it seems like Google is now prepared to launch its long awaited successors, namely the Google Pixel 2 and the Pixel XL 2 (or the Pixel 2 XL) on the same date.

New ad campaign

To further elevate the hype for the new smartphones, Google has published a new Ad Campaign for an event that it will be held on Oct. 4. While the company did not specifically mention the names of the smartphones on its ad, it seems quite obvious that the event will be held specifically for the launch of the new Pixel flagships.

Check out one of Google's recently published ad campaign videos below:

A lot of promises

Based on the ad itself, it seems like Google is planning some significant upgrades with its upcoming flagship devices. The company apparently wants to offer an upgraded device that sports a better battery life, a better camera, larger storage capacity, and better overall performance. The company did not really mention any specifics regarding what it would be showcasing, but it did somewhat mention that all of the questions should be answers during its event next month.

A different approach

According to several leaks that have popped up in the past few months, Google is reportedly employing a different strategy when it comes to how it will manage the development of the new devices.

Several reports have claimed that the company will still be partnering with HTC in producing the smaller Pixel 2 smartphone. However, the company has apparently reached out to LG to produce the larger XL 2 device. The Google Pixel XL 2 will reportedly be a much different device when compared to its predecessor as it will be created to compete with more modern flagships, such as the Galaxy S8 and the iPhone 8.

The XL 2 is believed to sport a different design that will utilize LG's new OLED displays, similar to the ones used on the LG V30. The larger device will also reportedly sport a larger screen-to-body ratio thanks to significantly narrower bezels. The Pixel 2 and the XL 2 is also rumored to feature a squeezable frame, similar to the HTC U11.

Google will also likely place its proprietary artificial intelligence-based virtual assistant, Google Assistant, as one of the main attractions of the smartphones, which could be tied to the squeezable frame feature.