Luxury Car Manufacturer Lamborghini unveiled its premium luxury handset dubbed Alpha One on Wednesday, August 23. This is not the first time that the car manufacturer has come up with its own handsets. However, its previous device was launched three years ago in 2014. The Alpha One sports a handmade Italian black leather rear panel with the firms iconic “Raging Bull” logo embedded on it. Lamborghini [VIDEO] claims that the device’s chassis is made of “liquid metal,” which is commonly used for the manufacturing of premium golf clubs and is stronger than widely-used titanium alloy.

Specs and features

Although the smartphone has been marketed as a premium luxury device, it does not sport the latest hardware components which are a must for any flagship.

The Alpha One is powered by the older Qualcomm Snapdragon 820 SoC instead of a Snapdragon 835. The smartphone also comes with Adreno 530 GPU.

The Lamborghini smartphone sports a 5.5-inch QHD display with a resolution of 2560 x 1440 pixels and is protected by Gorilla Glass. The premium device comes with 4 GB of RAM and 64 GB of native storage. However, a user can expand the memory capacity to up to 128 GB with the help of a microSD card.

In terms of image capturing abilities, the device comes with a 20-megapixel primary camera and an 8-megapixel selfie snapper. The primary camera comes with EIS, OIS, and an aperture of f/1.8. However, the omission of a dual camera setup, which has now become commonplace for premium smartphones, is disappointing and surprising.

The dual SIM Lamborghini smartphone comes with Android 7.0 Nougat out of the box and is fueled by a 3,250mAh non-removable battery with Quick Charge 3.0 capabilities.

Lamborghini claims that the device will reach full charge within 100 minutes and can run the smartphone for the next 290 hours on standby with a single charge. The device comes with a rear-mounted fingerprint sensor, which is placed below the camera. Earlier in August, a smartphone dubbed ZTE TL99 was spotted on TENAA sporting the similar specs and design as the Lamborghini Alpha One. However, given that ZTE is yet to launch the handset, it is likely that the Chinese OEM manufactured the Alpha One.

What about the price?

Although the Lamborghini Alpha One handset skips many features found on other premium flagships, it is priced quite steep thanks to the brand name it sports. The luxury smartphone carries a price tag of $2,450 (including the insurance) and can be purchased from Lamborghini’s online store. The smartphone comes with free worldwide shipping and is shipped with an Italian leather case inside the package.