This year, Apple is expected to go all out for their upcoming 10th anniversary iPhone. Rumors of a new OLED screen, an edge-to-edge display design, and an advanced camera system lead to reports hinting at a $1,200 price tag for the next iPhone. Now, despite all of these improvements, the big question is will this be enough to lure in Consumers?
A bad sign?
A recent survey conducted by Barclays reveals that only 11% of respondents are willing to spend up to $1,000 for an Apple handset. This could be a warning sign for Apple as the iPhone 8 is predicted to be priced from $1,200 to $1,400.
This survey, however, was participated by non-iPhone users, thus possibly explaining the low results. Current iPhone owners showed a better result, with 18% of the participants willing to buy the phone.
Despite the low turnout of people who are ready to spend over $1,000 for a phone, correspondents gave further insight to what Apple and carriers could potentially look forward to once the 10th-anniversary iPhone releases. Most of the survey participants revealed that they would only be willing to spend up to $582 or $48.50 a month for a new phone. This means that most carriers and consumers could take advantage of a trade-in program for used Apple devices in exchange for the iPhone 8.
iPhones 7 and 7S Plus: lower-tier phones
Other factors that could help Apple with its first-quarter revenue are the iPhone 7S and iPhone 7S Plus. The 7S and the 7S Plus are both rumored to launch alongside the next flagship smartphone.
Though the spotlight probably won't be placed on these two handsets, the public might be forced to turn their attention to the iPhone 8's lower-tiered brethren.
KGI analyst Ming-Chi Kuo stated last week that Apple's next flagship smartphone would only ship up to 2 million to 4 million units until the end of the year.
This only means that it will be hard to get your hands on the new flagship iPhone at launch. This leaves consumers with two viable options, either purchase a new iPhone 8 for resale at a much higher price or purchase a 7S or 7S Plus instead.
New 'blush gold' color
Foxconn's internal name of the new #iPhone8 color is "Blush Gold" (腮红金)
— Benjamin Geskin (@VenyaGeskin1) August 12, 2017
Barcode says "Blush Gold 64GB / 128GB" pic.twitter.com/MZPTfVAr2P
In other news, popular concept creator and leaker Benjamin Geskin just announced a new color variant for the next flagship Apple device on Twitter, naming it "blush gold." He adds as well that the words "blush gold" did not just come out of nowhere. In fact, it's actually the term used internally in Foxconn to describe the variant.
