With the failure of the Lumia Series, first introduced by Nokia, to make it to the mainstream smartphone market, Microsoft has launched an unconventional comeback bid to engage top-competitors Apple and Samsung, with Microsoft Surface Phone.

The thought behind

In an interview with the Australian Financial Review, back in November 2016, Microsoft CEO Satya Nadella confirmed the development of the Microsoft Surface Phone, which will be the flagship smartphone of the company. Although this is a priority for the company, Satya Nadella believes that the company’s success in this direction will not be rooted to launching the smartphone as quickly as possible, to try and match up against leading competitors.

This means that the company is not going to release a new device if it cannot bring something new to the table. He further explained that the company is focusing on its investment into the artificially intelligent cloud computing, which they believe would pay dividends in the long run.

This unconventional move by the company is a product of what the company calls its maturity in product development, that is, they do not have to release a device with the same features and functionality as other devices currently on the market. What the company needs, as they claim, is to focus not so much on the devices but as to how customers use the devices.

These statements seem to douse cold water on the hopefuls that Microsoft will fire back soon.

However, rumors have started to pick up steam again regarding the eventful release of the Microsoft Surface Phone, which will aim to win back market share already dominated by Apple and Samsung.

Phone specs

Microsoft Surface Phone is expected to have tighter security and more productivity apps to cater to the need of businessmen and executives.

With this in mind, the company is rumored to make use of Windows 10 mobile operating system designed to run Win32 apps, with the base model having a 4GB RAM and a 64GB internal storage. Screen display size is pegged at 5.7 inches. Also, the smartphone is expected to have a 20MP camera which features a Carl Zeiss lens.

With this specs, especially the capability to run Win32apps, Microsoft’s Surface Phone is expected to make a headway in the supersaturated smartphone market.

The phone is expected to fetch between $699 and $1,100.

The company has yet to confirm the release date of the smartphone. Although, it's expected that Microsoft Surface Phone will be coming out this spring or within the first half of 2017.

Stay tuned.