The Atlanta Falcons will face the New England Patriots in the Super Bowl LI on Sunday, February 5, 2017 on FOX at 6:30 pm ET. The game will be held at NRG Stadium in Houston, Texas.

After the game, the Falcons will play at their brand-new home field -- the $1.5 billion Mercedes-Benz Stadium (replacement of Georgia Dome) -- in the 2017-18 season. Since it is believed that the team that has reached the Super Bowl is a huge contributor to success, passionate fans in the surrounding Atlanta community would be excited to attend the game at its new venue in the fall of 2017.

Steve Cannon, the CEO of Falcons owner Arthur Blank's AMB Group, said he did not support beliefs that the city of Atlanta has been called for the poor sports town. He recognized that there are enthusiastic fans everywhere in town. They aim to surround themselves with the triumphant team.

Super Bowl journey drives sales of personal seat licenses for the 2017-18 season

The franchise has reached the Super Bowl for the first time in 18 years, which drives higher sales of personal seat licenses (PSL).

Thanks to the Falcons' success earlier this season, the team has sold 75 percent of PSL, as well as it sold more than 90 percent of luxury suites for the next season. As of now, Cannon said the sales in home game inventory have been boosted 10 times as rapidly, compared to six months ago.

Falcons' strategy in digital and social to draw fans

Cannon noticed a year ago that the Falcons' capacity to grow fans through social media was not strapping. Forbes cited in August 2016 that the Falcons were the 17th most followed team in the NFL with 800,000 on Twitter.

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Over the past six months now, when the Falcons advanced to Super Bowl, the franchise's followers on Twitter grow, which increased by 50 percent and leaped the team into No. 13 the most followers in the NFL with 1.2 million.

Even if the Falcons did not make the Super Bowl this year, the team developed a strategy that would concentrate on expanding the fanbase. The videos regarding the team, the community and the new venue experience were made for engaging the fans. The already up-to-date stadium enhances fan experience by offering economical concessions, including a hot dog, pretzel, popcorn, water and soda. The food and beverage items cost $2 a piece.

Falcons promote new 'Go Green' initiatives

The Falcons have added venue features that promote environmental sustainability through 'Go Green' initiatives at the environmentally-friendly Mercedes-Benz Stadium. The survey conducted by the team discovered that 66 percent of fans strongly agreed (and agreed) with the statement that says: 'It's important for the Falcons to be environmentally-friendly.' The survey was completed by 2,000 season ticket holders.

Throughout the Super Bowl week, the NFL has established environmentally-friendly programs for which people are committed to promoting health and sustainable awareness.

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