Kylie Jenner took a long break from social media while she was pregnant with baby Stormi. During that absence, a lot of things changed, including social media itself.
Before taking her break, Kylie was the king of Snapchat. She often shared pictures and videos on the social media sharing app that couldn't be found elsewhere. Snapchat was Kylie's preferred social media outlet and she shared much of her life there for a very Long Time.
A crushing blow for Snapchat
Now that Kylie Jenner is back, the "KUWTK" star may be saying goodbye to some things that she used to love.
Namely, Snapchat.
After a recent update, many Snapchat users aren't as excited about the popular app as they used to be. The latest version has users frustrated because they don't like the design and can't seem to find people and stories that they once would enjoy. Apparently, Kylie has also been feeling lost on Snapchat since her return to social media and she even commented on it on Twitter.
"Sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad," Kylie tweeted before adding, "still love you tho snap ... my first love."
still love you tho snap ... my first love
— Kylie Jenner (@KylieJenner) February 21, 2018
Quickly, fans suggested that Kylie let Snapchat know how she feels considering that she's such a high profile influencer.
Others suggested that Kylie Jenner just buy the company outright and then change it back. Either way, it looks like Snapchat users really just want the company to remove the latest update and put their favorite app back to the way it was before.
Snapchat says no
It turns out that Kylie Jenner isn't even close to the only person who is frustrated with Snapchat right now.
1.2 million people are angry enough that they signed a petition at Change.org and asked Snapchat to remove the update. The sheer number of complaints promoted the company to respond and their answer isn't what social media buffs wanted to hear.
After the Snapchat update, stories are categorized a bit differently and now, even if users are following a celebrity, they aren't finding their stories in the same place as those of their friends.
There is a clear divide now between actual friends and celebrities or brands. That is one of the biggest complaints because part of Snapchat's appeal was that the app made fans feel like they were actually friends with and receiving personal updates from the rich and famous.
It turns out, those complaints actually are showing Snapchat executives that their redesign is working as intended. Despite the outrage, it was revealed that they have no intention to roll back the update according to Business Insider.
"We'd been thinking about the redesign for a really long time because we were frustrated that when you looked at the [app], both sides looked the same," Spiegel said. "We're excited about what we're seeing so far.
Even the complaints we're seeing reinforce the philosophy. The frustrations we're seeing really validate those changes."
No wonder Kylie Jenner doesn't like the new update. Now, she's seen as a celebrity and her Snapchat stories are categorized as such. That leaves her fans feeling less like friends, ending the appeal of that social media app over all the rest.
Does this mean the end for Snapchat with influencers like Kylie Jenner publicly complaining about the way it works now? It certainly looks like they've lost her support or at least we'll be seeing much less of Kylie on Snapchat than fans did prior to her pregnancy.