The release of the highly anticipated "Thor: Ragnarok" is just around the corner and Marvel has launched a new campaign to further the hype surrounding the upcoming film. At midnight on October 2, the Marvel Studios official Twitter announced a new event called "#HelaWeen," which offers "a new piece of "Thor: Ragnarok" content every single day for the next 31 days.

Day 1 content was just launched and it features new Twitter emojis for Thor, Hulk, Hela, Loki, and The Valkyrie. To make them appear on your Twitter feed, simply use the hashtag of their names and an emoji will automatically appear after every hashtag phrase.

New campaign celebrates Hela

Marvel Studios seems to have taken a page from DC and is focusing on promoting Cate Blanchett's Hela in the upcoming "Thor: Ragnarok." The success of "Wonder Woman" globally indicates just how ready moviegoers are to see more female heroes and villains on the big screen. It has taken a while for Marvel, but they're finally featuring the first-ever female villain with Hela, the Goddess of Death.

The new Chinese trailer for the upcoming movie shows more of her kicking butt, with fight sequences with both Thor and Valkyrie. Blanchett admitted that it wasn't a piece of cake playing Hela, given that she had to imagine being a reindeer because of her massive headdress. Of course, there's also the training she had to undergo in preparation for her fight sequences.

Cate Blanchett on training for Hela

The Academy Award, Golden Globe Awards, and Screen Actors Guild Award-winning actress Cate Blanchett recently opened up about the work she put into training for her role of Hela in the upcoming "Thor: Ragnarok." She told Entertainment Weekly that she trained with "the legend Zoe Bell" and also "did as much as was humanly possible for a middle-aged mother of four," before giving a laugh.

She added that she had so much takeaways from the experience, especially in the capoeira sport. She added that "All the stunts and the fights were really interestingly choreographed. But I did train, ostensibly, so I wouldn’t injure my self."

Hela can create weapons from her body parts

While Cate Blanchett remains coy about what other amazing powers Hela has, she admitted that the character is able to "manifest weapons out of of different parts of her body." She did not say exactly which parts, as viewers will have to wait for November 3 to catch Blanchett in action as Hela when "Thor: Ragnarok" arrives in theaters.