After the shocking release of "Look What You Made Me Do," Grammy Award-winning singer and songwriter Taylor Swift has previewed a new song off her upcoming record, "Reputation." The 27-year old took to ESPN's Florida State vs. Alabama college football game to showcase a new song titled "Ready for It."
According to Variety, neither Swift or her record label Big Machine Records have announced that it will be the second single off "Reputation," but it's safe to say that fans will be hearing more of that particular track when the record drops on November 10.
Are you #readyforit?
— ESPN (@espn) September 3, 2017
No. 1 Alabama. No. 3 Florida State. Right NOW on ABC and streaming live on the ESPN App. pic.twitter.com/pojroWJRHL
'Look What You Made Me Do' breaks multiple records
Taylor Swift is back and stronger than ever, unsurprisingly breaking records left and right with "Look What You Made Me Do." The single, which is assumed to be a dig at Kim Kardashian, Kanye West, and Katy Perry, has broken four records since its release on August 24.
According to E! News, the song's lyric video received 19 million views in just 24 hours, overthrowing "Something Just Like This" by the Chainsmokers and Coldplay, which earned 9 million views in 24 hours.
The song also had most Spotify streams on its first day, with about 8 million streams in the first 24 hours of its availability, beating Swift's pal, Ed Sheeran's "Shape of You."
The controversial music video directed by frequent collaborator Joseph Khan was also the video with the most views in its first 24 hours, with 30 million views, defeating Adele's "Hello" with 27.7 million views.
As of press time, the video has 154 million views on YouTube.
Joseph Khan speaks out on Taylor Swift's success
Joseph Khan, who directed "Look What You Made Me Do," took to Twitter on Friday to blast the media for portraying Taylor Swift negatively. The director reminded the general public about the records she broke with the single and even called out the sexism in the entertainment industry.
Check out his tweets below.
If I plan something as a man I'm a "genius." If Taylor as a woman plans something she is "manipulative." Double standards. This is wrong.
— Joseph Kahn (@JosephKahn) August 30, 2017
Me: I'm going to drink a coffee.
— Joseph Kahn (@JosephKahn) August 31, 2017
Media: Director of Taylor Swift videos claps back at Peruvian coffee industry and shades Calvin Harris.
New single just around the corner?
Taylor Swift's "Look What You Made Me Do" is merely the tip of the iceberg when it comes to her new sound, as the singer is also showcasing a more pop/dance/hip hop sound with beats that are more like Bebe Rexha and her contemporaries.
In "1989", Swift hinted at more mature topics than her previous records, singing lyrics like "His hands are in my hair, his clothes are in my room" in "Wildest Dreams" and "Lights are off, he's taking off his coat" in "Style."
In "Ready for It," Swift takes the sexiness to another level, singing "I see how this is gonna go, touch me and you'll never be alone" and in what is assumed to be the chorus, "In the middle of the night, in my dreams, you should see the things we do." "Reputation" arrives on November 10.
