On Wednesday, Playboy creator Hugh Marston Hefner died at the age of 91 at the Playboy Mansion near beverly hills, the New York Times reported. Hefner and his brand Playboy were believed to be the emblems of the sexual revolution, which became successful in the beginning of the 1950's.

What was Hefner's Playboy famous for?

Even after getting criticism from feminists and guardians of the social order, Playboy’s circulation reached seven million in the 1970's, possessing it as the world's most successful men’s magazine. The brand was implemented into movies and digital production, and Playboy's line of clothing and jewelry was extremely popular. Various clubs, TV shows, a resort, a jazz festival, and casinos were started under the label.

Hefner was the editor in chief of Playboy magazine, famous for its rabbit logo. In 2016, Cooper Hefner, his son, took the creative control. Although the magazine’s circulation had recently shortened, it is the world's second men's magazine after Maxim.

Hefner published “The Playboy Philosophy” in 25 installments at the beginning of the 1960s, where he blamed the current society for the sexual structures of that time and stood for the freedom of speech, an urbane bachelor lifestyle and progressive social causes.

Life of the Playboy creator

Hefner was born on April 9, 1926. He married his school classmate when he was 22 and worked for several magazines.

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In some time, Hefner started his own magazine, financing it with his mother's money. He also bought the rights for a nude photo of Marilyn Monroe. He had bought the rights for $500. His father Glenn Hefner was Playboy’s accountant and treasurer, although he claimed that the magazine was against his moral principles and never looked through it.

Hefner's goal was to achieve the mainstream distribution. He became famous instantly and started the business multimillion-dollar entertainment empire. In 1959, Hefner left his wife and two children.

He admitted that in the Playboy offices “everybody was coupling with everybody,” saying that he had intimacy with more than 1,000 women. He married several girls who worked for his magazine and had a number of affairs on reality TV shows. When Hefner got older, he spoke openly about taking Viagra, and although some people criticized him, many men envied his luxurious and free lifestyle.

Hefner described himself as "a kid who dreamed the dreams and made them come true," CNN reported.