It has been confirmed that Danielle Bregoli signed a deal with Atlantic Records and the people on the internet are amazed. Atlantic Records is usually held to a higher standard with the talent they acquire, for example, Bruno Mars, Janelle Monáe, Wiz Khalifa, and many others. The news of this recent deal is causing people to question where Atlantic's morals lie.
Danielle Bregoli aka Bhad Bhabie
After gaining wide publicity from her appearance on the show "Dr. Phil," the fourteen-year-old rapper has managed to surpass just a 15-minute slot at fame.
Known as just the "cash me outside" girl who gained fame from disrespecting her mother, Bregoli managed to use this hype to her advantage. After gaining a huge following (more than 10 million followers on Instagram) she has decided to become a rapper. Her first single,"These Heaux," debuted at number 77 on the Billboard Hot 100 chart.
This deal causes people to question if Atlantic is going after young people who already have a heavy following in any career rather than being a genuine artist.
Cardi B
Another star Atlantic has added to their roster recently, who had a heavy following beforehand, is Cardi B. Before she had a hit single, Cardi B was a known Instagram personality with over a million followers.
She eventually joined "Love & Hip Hop: New York" where her fame grew and eventually she decided to pursue a music career.
Cardi B went on to release three mixtapes, which gained some moderate success. Her most recent single, "Bodak Yellow," is currently at number 2 on the Billboard Hot 100 chart. Some people are calling this the "song of the summer."
Looking ahead
Based off of these two acts, Atlantic Records either see people they believe are capable of being groomed into stars or they are just chasing what is hot right now in the eyes of social media.
With the direction we are heading in, where everything is digital and based off of streaming, Atlantic could possibly be ahead of other labels with their vision of talent. This is not the worst thing a label can do, but it does say something about their integrity as a record company.
Are they just going to sign every person who makes a name for themselves on social media and completely disregard the musical talent that could be found? Or are they just going to switch from a music label to an all-around entertainment company?
These are questions music lovers hope to see answered soon, as they continue on with these current acts.
