Justin Bieber was hailed as "Latin King" by Spotify following the success of his collaboration with Luis Fonsi and Daddy Yankee for the remix version of their hit song "Despacito" which has been sitting on top of Billboard Hot 100 for seven weeks in a row.

According to EW, the music streaming service ran an advertisement which featured Bieber and a slogan that stated, "Now Latin King." The campaign immediately caught the attention of internet users who were quick to criticize Spotify for their "disrespectful" promotion.

Twitter calls out Spotify

Several internet users took to social media to express their anger and disappointment on the music platform's controversial ad, while others have called out the service to take down the said campaign. "Dear Spotify, take this down. This is disrespectful. I'm sure we all agree. Sincerely, all Latins," a commenter wrote.

Others even threatened to cancel their Spotify subscriptions, while some even slammed Bieber for failing to memorize the lyrics of "Despacito" which the Canadian singer frankly admitted on several occasions.

Spotify responds to internet outcry

The popular streaming service heeds these calls and immediately took down the Bieber ad followed by a formal apology to those who took offense of the campaign ad. Spotify, in an e-mail to the Huffington Post, explained that it was a "creative decision" to feature the Canadian artist in their campaign to celebrate the success of "Despacito" and "music genres crossover." It also acknowledged the fact that their material may have appeared as "culturally insensitive" and guaranteed that they have stopped running the ad.

Beiber's remix version of "Despacito" has been streamed almost 500 million times on Spotify. Its original version, which was released in January, now has over 2.2 billion views on YouTube. The song currently sits in seventh place on the list of most viewed videos on the streaming site.

The Luis Fonsi hit track is close to surpassing Taylor Swift's "Shake It Off" and Get Movies' "Masha and the Bear: Recipe for Disaster" at sixth and fifth, respectively.

Bieber, on the other hand, has been refusing to perform "Despacito" on his shows which did not please some of the Beliebers. During a performance at the Summerbust Music Festival in Sweden, the "Love Yourself" singer told his fans that he cannot sing the popular track because he "[does not] even know it." After giving this reason, an angered member of the crowd threw an object at the artist who luckily dodged it.

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