Justin Bieber will be a headliner at super bowl 51, but he won’t be a part of Lady Gag’s halftime show. Instead, the “Never Say Never” singer will star in T-Mobile’s Super Bowl ad. In the commercial, Justin Bieber wears big glasses and a tuxedo as he plays a “Celebration Expert” who gives a run-down of famous touchdown celebration dances. Bieber calls out moves by everyone from a prehistoric Ron Gronkowski to a modern day Terrell Owens. Justin Bieber ends his spiel by showing off a few of his “fave” shimmies and shakes.
You can get a sneak peek at Justin Bieber’s new ad for T-Mobile below.
Share your moves with Bieber
According to Entertainment Weekly, Justin Bieber’s T-Mobile ad also has a contest attached to it. Viewers can tweet video of their own celebratory moves with the hashtag #UnlimitedMoves, and Justin himself will personally retweet his favorite fan moves the day after the Super Bowl.
Of course, diehard fans know this is not the first time Justin Bieber has appeared in a buzzy Super Bowl ad. In 2011, the then-16-year-old pop superstar teamed up with Ozzy Osbourne for a Best Buy commercial. Bieber poked fun at himself in the spot. When a confused Osbourne asked “What’s a Bieber?” the teen idol, who was dressed incognito with a fake beard and mustache, said, “I don’t know but it looks like a girl.”
At the time, Best Buy marketing executive Drew Panayiotou said people have high expectations for Super Bowl commercials, so it’s no wonder he signed two of music’s biggest names for the ad.
"Justin and Ozzy add a whole new dimension of fun,” he said in a statement to Us Weekly.
Music’s history with the Super Bowl
Halftime headliners aside, the Super Bowl has a way of attracting pop and rock stars. Many big names have used the high-profile game day timeslot to show off their acting skills in commercials. In recent years, Aerosmith frontman Steven Tyler has peddled Skittles and KISS rockers Gene Simmons and Paul Stanley have touted the merits of Dr.
Pepper Cherry. And this year, halftime show star Lady Gaga will even star in Tiffany’s commercial, which will be the first-ever game day ad for the famed jewelry company.
What do you think of Justin Bieber’s new Super Bowl commercial?
