channing tatum was a model who became a dancer and then an actor. He is the star of 'Magic Mike' and has launched the american vodka to join the elite group of celebrities who are into the manufacture of wines and spirits.
According to Fox News, he had the idea at the back of his mind and made the announcement at the Cannes Lions festival in 2016; Making American vodka is a project he loves and is confident that he can make a dent in the market with his product.
The Born and Bred brand of vodka
Channing has revealed how he gave shape to his idea. He was drinking with a friend and the subject of vodka came up. They lamented that whatever vodka was in the market was of foreign origin and wanted to have a homegrown one with local ingredients. And, that is how the Born and Bred brand evolved.
He tied up with a friend and entered into a partnership with an Idaho based distillery. They zeroed in on the distillery of their choice after tasting the product of several other distilleries because the vodka was not only smooth but also left a cool feeling in the mouth.
Born and Bred is indeed a unique drink because its main ingredients are Idaho potatoes and glacial water from the Grand Teton mountains – this water is the purest form of water.
Channing Tatum invests in vodka
The earning potential of celebrities usually does not last a lifetime unless there are alternate sources to make money and liquor is a product that they love to invest in. With the entry of Born and Bred vodka, Channing Tatum will be yet another celebrity to launch his own line of liquor.
There are already several stars who are in the business like George Clooney, Dan Aykroyd and Kenny Chesney to name a few. While George Clooney is co-owner of a brand of tequila, Dan Aykroyd has a brand of vodka to his name and Kenny Chesney has been into rum since 2013.
Incidentally, Tatum’s is already in the liquor business. In 2012, he had opened a restaurant and bar in New Orleans' touristy French Quarter. He is excited about his latest venture and feels that it could pay rich dividends.