Gwyneth Paltrow recently brought her online newsletter to life. In an event called "In Goop Health," the famous actress hosted a program that centered on being healthy, showcasing stuff featured on her "Goop" website.
'Goop' promotes a 'designer-wellness' lifestyle
"Goop" started as the "Iron Man" star's 2008 project, with a tagline that encourages people to "nourish their inner aspect." The inaugural Goop event was held in Culver City, California on Saturday, and was attended by more than 600 women. According to NY Daily News, the event was spent promoting the whole "designer-wellness lifestyle" that is advocated by the actress and her website.
The event has a lot to offer. It was reported that there were matcha smoothies, vitamin packs, and organic paleo wraps, as well as aura photography and even crystal readings. Aromatherapy candles abound, among hydrating IV drips and an "oxygen bar."
Paltrow shared that the event was a summit which was focused on achieving the "optimal version" of one's self. It is not surprising that there were lectures that aim to focus on improving the self, with some talking about sexual awareness, self-help, mothering, and "gut health."
The program was offered at three price levels: $500, $1,000, and $1,500. The main difference are those who paid for the top-tier service are treated to lunch, cocktails, as well as fitness classes with Paltrow herself and the event's panelists — a crowd that included Cameron Diaz and Nicole Richie.
However, all of the attendees had access to the lectures and most of what the event has to offer, regardless of how much they paid to get in. IV drips and B-12 injections are subject to additional charges, though.
When there's free time between lectures, women go to the "Goop Hall" to shop. The Hall offered everything related to the designer-wellness lifestyle, from bee-pollen sandwiches and kefir bowls to vitamins and health books.
A fully-booked success
Dawn Wats, an avid Goop reader, admitted that she did not know what to expect when she went to attend. Nevertheless, she was definitely impressed by the event.
Her only qualm was that she couldn't really take advantage of everything that was offered because the event was booked too quickly — there were just so many participants.
Dawn recalled how she missed her chances for crystal reading and aura photography while she was in line to get a blow-dry.
Overall, the event was a success, and Gwyneth Paltrow plans to have a similar event in January.
