Sheer marketing genius is behind the K-Pop group that launched as K/DA in early November during the opening ceremony at the League of Legends (LoL) game championships in Korea, Shack News reported. The voices are very much real but the quartet of K/DA vocalists is a virtual creation. The group is a marketing tool, created specifically to grab attention and advance sales of new in-game skins, Polyon pointed out.

Video had over 10 million views in 48 hours

The single "Pop/Stars" and its complementary video caught on rapidly, with 13 million views in roughly 48 hours, according to Variety.

The group features holographic images of make-believe singers: Akali, Ahri, Kai'Sa, and EvelynnK.

Video characters are holograms with real-life voices

The voices responsible for Pop/Stars are actually Madison Beer, Jaira Burns and (G)I-DLE members Soyeon and Miyeon. If Madison Beer’s name appears familiar it could be because she rose to fame nearly immediately after Justin Bieber tweeted her singing “At Last,” most notably sang by the late Etta James.

As the real singing sensations of Pop/Stars, appeared on-stage during the LoL game championships, the new LoL skins also made their debut.

Riot Games definitely knows how to seize the moment and hold an audience, fixed on a group that did not previously exist in reality.

K/DA represents international pop singers

The breakdown of real-life singers performing for each K/DA member is: Madison lends her singing talent to bring Evelyn to life; Jaira’s voice emanates from Kai’Sa; Soyeon is the artist who is represented by rapper Akali; and Miyeon enables Ahri’s voice to come to life in the laundromat.

Variety broke it down, making it far easier to understand who’s-who in the blend between the real and virtual worlds. The groups’ vocals comprise of two American pop and two K-pop artists.

Dance was choreographed by real women

Because actual performing artists underlie the fictional singers, it is impossible to write off the group’s success or even discount its popularity.

Another essential facet that facilitated bringing the virtual group to life is that living and breathing women choreographed the dance for stage and video. They are equally deserving of acknowledgment since their talents help give rise to the popularity of K/DA: Ellen Kim, Bailey Sok, Stevie Doré and Eileen Harman. Variety made certain to credit the women.

Riot Games did not map future for virtual group

At the present time, it is uncertain what direction K/DA may take since the group’s surge in popularity was not something that Riot Games seemed to plot or expect. That the group caught on and its song soared among listeners were organic effects.

Variety contacted the creative lead on Worlds Opening Ceremony and Music, Viranda Tantula.

The goal going into the championship game was “to make the singular moment as dope a possible,” Tantula stated. Riot Games wasn’t “thinking much further into the future than that.”

All elements of the video going strong

The song is not the only feature of the video that has grabbed so much attention. The dance is another aspect that has moved K/DA’s fans to learn the steps. Additionally, fan art is also spreading rapidly. Currently, the song is going just as strong as it did within the first 48 hours, the Rift Herald reported. As a result of the K/DA and Pop/Stars achieving so much success, Riot Games is “considering” its next step, Variety reported.

Be sure to follow Blasting News for the latest information. In holographic imaging news, a man in Japan married Hatsune Miku. While in music news, the CMAs were filled with a lot of salutes from performing artists.