Mcdonald’s is now selling three new espresso drinks for only $2, as they rebrand their McCafé line. These new drinks are Americano, caramel macchiato and cappuccino, CNBC reported.
Chris Kempczinski, the president of McDonald’s USA told CNBC that this move is just the beginning of their strong commitment to their McCafé brands. He added that the Fast Food Chain giant understands the significance of coffee culture for consumers and that they are in full commitment to meet the customers’ demands in “taste, convenience, and value.”
The statement added that the goal has always been to provide affordable espresso drinks while retaining the “high-quality coffee experience.” Each cup will be served for a price that their loyal customers can afford.
These three new drinks are served either hot or cold. Furthermore, they will also be served in distinctive cups as part of their coffee menu’s brand re-launch. These cups feature gold-colored dotted designs, apart from its millennial pink cups that they had before, Cosmopolitan reported.
Competition
The fast food restaurant also made an announcement last Wednesday, September 6 for new products in 2018. For these products, they partnered with Coca-Cola to launch a new set of bottled Frappuccino beverages from McCafé. CNBC reported that financial terms of the deal between the two large companies were not disclosed.
According to the report in Cosmopolitan, this will be seen as a major move that can topple the main distributors of Coffee Drinks worldwide, such as Starbucks and Dunkin’ Donuts.
The edge of the world’s famous fast food chain is pricing these beverages far lower than the products offered by these high-end restaurants. Moreover, the chain has also offered their soft drinks for only $1, CNBC added.
New #McCafe drinks are here! Get a small Caramel Macchiato, an Americano, or Pumpkin Spice Latte for $2! pic.twitter.com/OygcjqVrQa
— McD's San Antonio (@McDGreaterSA) September 6, 2017
McDonald’s staff in protest
Meanwhile, McDonald’s staff in Cambridge and Crayford in Great Britain is in protest because of lower wages and zero hour contracts.
According to a September 6 report in Buzz. ie, this would be the first protest by its workers since stores opened in the UK last 1974.
Around 40 staff members are expected to participate in the strike next week, and two branches in southeast London are reportedly affected. Buzz.ie added that employees are fighting against low salary and some provisions of their contracts.
McDonald’s in the area uses zero hour contracts, with only some stores providing their staff with the option for fixed-hour contracts, the report added. The workers want a minimum of $13 per hour and more secure working hours.
