The dentist industry is blossoming due to the request for more people wanting the perfect smile. Celebrities are always flaunting their white Teeth and giving tips on how they perfected their smile.

Statistics produced by the American Academy of Cosmetic Dentistry in 2015, totaled the tooth industry was worth a whopping $11 million, with over $1.4 billion spent on whitening products.

More and more people are concerned with the way their teeth look as such, many cosmetic procedures have become all the rage. People want their teeth to be perfect and bright white, the trend of having invisible braces came to light in the 00’s when sported by A-listers Tom Cruise and Cameron Diaz.

Whenever celebrities start a trend the rest follows, more people are getting braces to get their teeth straightened.

Sparkly whites

In particular British people are spending more money to try and achieve the ‘American smile’. Hundreds of thousands of whitening toothpaste are sold in the UK every year. Yet most do nothing to achieve a complete bright white smile, the most success achieved is removing surface staining from red wine, tea or smoking.

Having perfect teeth has led to a boom in wanting a white smile to match. So many various products are out on the market, from whitening strips to UV lights. Buying these products does not have to be costly, try home remedies.

Problems and challenges

The problem with the whitening industry is people fail to keep to a healthy routine, experts say most people spend just over 48 seconds brushing their teeth.

With the recommended time being 2-3 minutes we seem to miss the mark on basic health care with our teeth.

The simplest way to a healthy style is to cut back on sugar and stick to a regular hygiene routine using the correct brushing techniques. Looking at your diet can give an insight into the health of your teeth, try eating foods that can keep teeth and gums strong.

Exposure to sugar such as citrus fruits cause cavities which are the main cause for worn down enamel. Sipping sugary drinks over a long period of time can get to the surface of your enamel. If you do consume soft drinks try to decrease your intake and drink alongside water.

Electric toothbrushes are great for removing plaque quicker and more efficiently.Popular due to the effectiveness and power has however led to incorrect brushing wearing down the gum line. At 5,000 to 30,000 strokes on the tooth per minute, it takes less time to do a thorough job.