Online news loaded more quickly on mobile devices
According to BBC, Google began to promote a system of articles in AMP format (Accelerated Mobile Pages). The content viewed on mobile devices will be loaded much faster with this system. This initiative is supported by most of the big media companies.
The articles (which will be coded according to the initiative called Accelerated Mobile Pages) will appear in a specific section of Google results.
The officials of the company said that the facility will allow the public to get access to pages that load amazingly fast.
Google's CEO Sundar Pichai said that the company wants to protect the News organizations from certain types of attacks -- consisting of a hacker or a virus trying to bring a website down by flooding it with traffic.
AMP project announced since last year
Google announced this project for the first time in October 2015. Then, dozens of sites said they wanted to be a part of the project. Meanwhile, the list was increased.
WordPress -- the famous blogging platform -- has also allowed its users to translate the pages automatically in AMP format.
These types of pages can be loaded on smartphones and tablets up to 4 to 10 times faster than the conventional HTML pages. News platforms could still use the same advertising networks, but they will not be able to use certain types of advertisements.
The initiative helps Google face competition from Facebook. Facebook promotes their own version of quickly accessed articles. Facebook's Instant Articles allow third party content to load faster by hosting on Facebook's servers.
AMP is free, and anyone can use this technology without having permission from Google. Many news sites may need to use it to avoid losing traffic.
Sundar Pichai invited organizations to benefit from a system called "Project Shield" used by Google against cyber attacks.
A cyber attack blocked the BBC news website in December. However, to benefit from this system of protection, the companies will need to allow Google to get access to their websites. The company's officials said they will use the information only to protect their users.