Online news loaded more quickly on mobile devices

According to BBC, Google began to promote a system of articles in AMP format (Accelerated Mobile Pages). The content viewed on mobile deviceswill be loadedmuch faster with this system. This initiativeis supportedby most of the big media companies.

The articles (whichwill be codedaccording to the initiative called Accelerated Mobile Pages) will appear in a specific section of Google results. The officials of the company said that the facility will allow the publicto get access topages that load amazingly fast.

Google's CEOSundarPichaisaid that the company wants to protect the News organizations from certain types of attacks -- consisting of a hacker or a virus trying to bring a website down by flooding it with traffic.

AMP project announced since last year

Google announced this project for the first time in October 2015. Then, dozens of sites said they wanted to be a part of the project. Meanwhile, the listwas increased.

WordPress-- the famous blogging platform -- has also allowed its users to translate the pages automatically in AMP format. These types of pagescan be loaded on smartphones and tablets up to 4 to 10 times faster than the conventional HTML pages.News platforms could still use the same advertising networks, but theywill not beable to use certain types of advertisements.

The initiative helps Google face competition from Facebook. Facebook promotes their own version of quickly accessed articles. Facebook's Instant Articles allow third partycontent to load faster by hosting on Facebook's servers.

AMP is free, and anyone can use this technology without having permission from Google. Many news sites may need to use it to avoid losing traffic.

SundarPichai invited organizationsto benefitfrom a system called "Project Shield" used by Google against cyber attacks. A cyber attack blocked the BBC news website in December. However,tobenefit from this system of protection, the companies will need to allow Googleto get access totheir websites. The company's officials said they will use the information only to protect their users.