If you haven't done so yet, now is the time to revamp your website to drive traffic, boost sales and attract new visitors. In this day and age, it takes a lot to impress visitors because, honestly, they've probably just about seen it all. With visual storytelling at its peak, companies have found dozens of compelling methods to set themselves apart from the competition. So, the question is: What's your method?

More than ever before, companies are relying on creativity to set their website apart from the rest, using social media and engaging content to attract existing and potential customers.

Regardless of the type of website or blog you have, it's crucial that you know the latest trends in web design and development so that you can not only stay ahead of the game but make a lasting impression.

With that said, we've created a list of the Top 5 features you need for a successful website in 2018.

1. Chatbots

Chatbots provide a fast and reliable way for customer inquiries to get solved. A revolutionary advancement in technology, chatbots have become increasingly popular, ultimately replacing traditional customer service methods. Chatbots are also available for brands to utilize on Facebook Messenger as a way to successfully manage customer inquiries and engage with followers.

2. Mobile Responsiveness

Smartphones, for the most part, have replaced laptops and desktops as they provide faster ways for people to connect to the Internet and with others via email and social media. In order for websites to thrive, they must be mobile responsive. This means that visitors will be able to access the same features of the website's desktop version on their mobile device.

What's even better? If your website is fully responsive, meaning the same features of the website's desktop will be accessible on any portable devices.

3. Engaging Content

Nearly all successful websites have a Blog section where visitors can gain insight on trending topics or on the website's area of expertise. A blog section is just one of the many areas where creativity is crucial and you have the chance to establish a tone for your website and business.

If you want visitors to become loyal readers, it's necessary that they feel educated and engaged in the content provided.

4. A Unique About Us Section

A bland, boring About Us section will drive away visitors faster than a video that won't load. Nowadays, people want to know what makes your business stand out, what makes you more trustworthy than the other company who sells the same product or service. If you sell free-trade coffee, what makes your brand or business better than the competitors? Express this plus your passion for the product or service in your About Us section and you're bound to leave a lasting impression on each and every person who visits your website.

5. Boost Your Social Media Presence

One of the best opportunities for businesses in the digital age has been social media. Specifically, the ability to utilize various platforms to engage with existing and potential customers. As a business, your social media presence can greatly affect how much traffic your website will generate. It's necessary to not only engage but establish relationships with your followers as they can spread the word about your business and become loyal customers. If you aren't sure which social media platforms you should be focusing on, start with channels that allow you to visually display products or services, such as Facebook or Instagram.
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