Juniper Research released results of their research study concerning Digital Voice assist usage. The study was done due to the fact that home smart devices, wearables, and smartphones seem to be jumping off the shelves at an increased rate. Plus, Consumers are really enjoying the multi-assistant devices available in today's market. The study predicts that by 2022, smart speakers will have found their way into over 70 million homes in the United States alone. At the same time, consumers will make use of 870 million other types of voice assistant devices.
On the average, they predict most U. S. users will use three digital voice control platforms, home, car, and work, per day by 2022.
Increase in voice usage
Research done in April of this year by Statista showed that 33 percent of 1,040 respondents used Google Assistant and 32 percent used Siri most times. Their research also showed that 53 percent of respondents used voice control just to listen to the radio or play music. When looking at other reviews, digital voice usage increases as more people learn how to use the keywords for the devices they own. In fact, they found that in 2017, 36 million Americans already use voice assistant at least one time per month. Users, as well as consumers of every age group, are rapidly realizing the benefits and increasingly becoming comfortable using digital voice assistant products.
The where and why of it
According to Wavestone's research, today's most popular way of using digital voice assist is searching the Web. Mainly due to the fact that you can talk faster then you can write. They found that 43 percent of respondents like using voice assistant in their home when busy with chores or watching TV. 36 percent said they used it while in their car and 19 percent said they were not shy to use voice when in public.
Surprisingly only three percent used voice assist at work. The advantages stated were that its available at any time, it produces results quicker, the keyboard isn't necessary, and some just found it pleasant to use.
Future looks bright
Research has found that overall consumers are now ready and willing to use digital voice control devices and are looking forward to using more advanced products.
Consumers want to see upgrades in voice recognition. One of the chief upgrades would be to able to have longer conversations. And they would like the interaction with their devices to be more spontaneous. Over 50 percent of new and old users have expressed the desire to obtain products that provide a more "meet my needs" personalized program.
