Major technology brands started this year by trying to figure out how they can integrate their products with latest features. Smartphone manufacturers – specifically, were ardent at embedding their products with an under-the-display fingerprint scanner. This particular feature is usually located on the rear panel of the handset – next to or below the camera module. If not there then the fingerprint sensor comes embedded in the physical home button on the front.

Changes in the features of the Phone in 2017

A clear example of this is Apple’s iPhone 7 series. 2017 is a year when most companies want to get rid of a maximum number of bezels on their handsets.

With this objective in mind, they would want to ensure that fewer physical features take up space on their products. An under-the-display fingerprint scanner would perhaps, be the ultimate solution. Vivo is probably the most successful company with this feature. Apple and Samsung are expected to follow Vivo’s footsteps.

Apple's innovative features

Apple, however, has an upper hand over all these companies as it has already managed to integrate a facial recognition software in its iPhone X. As noted by Tech Radar, its competitors are now vouching for the same as well. This prediction is being made by popular Apple expert and analyst from KGI Securities, Ming-Chi Kuo. He goes on to claim that Android manufacturers are now preparing themselves to join the “Face ID” bandwagon. Companies like Samsung, Google, and OnePlus, are probably going to end up reacting to Apple’s iPhone X features.

The chief of all the features in the handset was the Face ID. Kuo suggests that the consumers have already begun feeling that the integration of a 3D camera in a smartphone is a much bigger update than they ever anticipated. This impression will provide Apple with the much-needed boost that they require in terms of sales. This has been coupled up with Augmented Reality (AR) technology as well.

According to a report by Apple Insider, Kuo feels that 3D sensors allow individuals to create newer emoticons using Apple’s Animoji. This is a key factor of development in the AR market. Even though, Face ID is what most companies will seek after from now onwards – this does not necessarily mean that they will give up on exploring fingerprint scanners. Samsung is believed to be on track with a similar feature for its Galaxy S9 smartphone – that is scheduled to launch in January next year.