Google will be getting stricter with ads on its Chrome platform. According to Digit, Google will offer Chrome on VR. The users can surf the net with the help of DayDream VR. The company has announced that they are planning on implementing a greater number of restrictions on Auto-playing videos. The latest version dubbed, “Chrome 64,” is a step against content publishers in industries. They are believed to clutter the web experience. Users experience an irritating surfing journey with constant ads popping up. They also take up much of the user’s mobile data.

The search giant realizes this and thus, has finally decided to take action against it.

The new features

According to a report by Gadgets 360, the latest version will be released for public use towards the beginning of next year. Google claims that the auto-playing video will be functional only if users show interest. This will be indicated if an individual stops mid-way while scrolling and taps on the video once. The video will be auto-played even if the sound is muted by default. The auto-playing option is available to those websites whose shortcuts have manually been installed by the user. If a good amount of traffic is generated by the website, then the firm might consider cutting them some slack.

What company has to say?

Google said in a blog post (Chromium) that they are bringing about these changes with the objective to provide users with greater control. The firm also hopes to “unify” the desktop as well as the mobile experience for the users. They want to make “web media development” easier to browse across different platforms.

Data and battery consumption of a user’s device will also significantly reduced. This addition will improve the overall user experience as a whole.

According to the company, the upcoming Chrome 63 update will also come along with a feature, which will provide users with the option of disabling audio for particular websites.

The users can make these changes by simply going to the “Settings” options in Chrome. The system will retain the changes for the next time they are being visited. Google’s move to implement stricter policies comes across as a great loss for advertisers and web publishers. Majority of them are already facing troubles with Apple, who is another one of those companies to bring about such changes on its platform. The same kind of privacy settings has been offered on Apple’s Safari Web Browser. These settings will be provided by Apple through its iOS 11 update next month.