Beats Electronics launched its new Studio3 Wireless over-ear headphones. As Beats company is Apple’s subsidiary, its latest headphones will arrive with Apple’s W1 chip. The system on chip (SoC) was used in the Cupertino based tech company’s wireless AirPods.

With Beats Studio3 Wireless headphones sporting Apple’s W1 chip, users can easily connect the headphones to MacOS computers as well as iOS devices. However, the design of the new headphones does not have a significant change. The Studio3, though, is up for grabs in six color options. The company offered the porcelain rose and shadow gray colors in limited edition.

The gold and silver colors provided a premium look on the latest headphones. According to Engadget, the headphones still feature built-in controls for volume adjustment, skipping songs as well as Siri activation. But, the huge improvement of the new device can be found under its hood.

Beats new over-ear headphones boast Pure Adaptive Noise Cancellation technology. This groundbreaking technology utilizes algorithms to determine the surroundings of the user. Wherein, the headphones will adjust its ambient noise. The company claims that the Pure Adaptive Noise Cancellation can also adjust the device’s fit to the user’s head, which can be changed by the user’s hair, ear shapes as well as the head’s movement.

The headphone manufacturer went on to say that the PANC feature will allow the device to calibrate up to 50,000 a second.

Price of the device

In fact, the United States headphone maker promises that the device’s battery life can last up to 40 hours with noise and 22 hours with the noise cancellation feature turned on. However, the Beats Studio3 Wireless headphones will cost $349.95 in the U.S., £299.95 in the UK and $399.95 in Canada, according to Mac Rumors.

Beats president Luke Wood made it known that its latest device offers a level of sophistication in audio fidelity way above their competitors. The Studio3 provides the perfect sound experience.

Device with Fast Fuel charging capability

Nonetheless, users can easily charge the new headphones through a micro USB. Wherein, the device features a Fast Fuel charging capability.

With the new headphones' spectacular features, the device can squarely compete with Parrot Zik 3, Sony MDR-1000X and Bose QuietComfort 35.

Furthermore, the company was co-founded by the famous American rapper, Dr. Dre. The company’s first product was introduced back in 2008.