The iPhone 8 is all set to be unveiled in September and is expected to be the most feature heavy iPhone to be available in the market. It will be the first ever smartphone from Apple to sport an OLED display along with ground-breaking biometric sensors such as the rumored 3D facial recognition technology. However, its state of the art technological specification has also fueled rumors that this rendition of the iPhone will perhaps be the costliest smartphone available in the market till date.

Some industry insiders have claimed that the handset will boast price tags of over $1000 and depend on the variant that a customer chooses, it may even climb to $1200 in some cases.

Many are left wondering whether it would be a wise decision for Apple to introduce such an expensive handset into the market. Others feel that the increase in price is justified due to the major improvements in specs and features of the iPhone 8 when compared to last year’s flagship device, the iPhone 7.

Does price of iPhone matter to Apple fans

The Cupertino-based company may have been able to go all out on the pricing aspect of its iPhone 8 mainly because it is aware that it has such fans that will buy the handset regardless of the price. iPhones have always been priced higher than that of its competitors, which has never caused its sales to suffer. This is partly due to the company’s well-preserved reputation and also due to Apple’s ability to churn out impressive handsets.

Steve Wozniak, the co-founder of Apple, revealed that the main reason behind iPhone sales not suffering even after bearing price tags higher than other OEM devices is that people find them dependable and safe. Wozniak feels that this may be why people are not afraid to invest greater amounts of money on an iPhone than on smartphones from other companies.

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While this may be true, the 2017 flagship will surely test the spending power of even the most devoted iPhone fans.

Some fans may not be able to afford the iPhone 8

Even after its reputation and goodwill garnered in the industry, there will be some iPhone enthusiasts in the country who will just not be able to shell out $1200 for a smartphone.

These people may, in the end, gravitate toward other handsets or keep using the previous generation of iPhones. However, if Apple’s signature handset costs north of $1000 this year, it may be the new trend which the company will follow in the future. This means that the subsequent handsets from the company will most likely cost the same or even more, make one wonder how long Apple will be able to cash-in on its reputation.