The world loves Rihanna. The Barbados native has captured the ears of her fans with her tender voice, and her music enjoys a massive airplay around the globe. The musician, who is also a role model, has a clothing line known as Fenty which is a collaboration with Puma and also a beauty line with the same name. The “Wild Thoughts” singer attended the New York Fashion Week and launched her new beauty line as well as the Puma clothing collaboration.

The 29-year-old star was seen on Saturday wearing a vintage-style jacket that displayed her cleavage. She had on a pair of boyfriend jeans(folded underneath) and completed the look with trendy stilettos with fur, and a gold chain and watch, Daily Mail reported.

She also carried a handbag designed by Louis Vuitton and wore some classic oval shades. The singer spent her whole Thursday in New York City launching her New Fenty Beauty line. She was photographed in Brooklyn applying one of her line's products on a woman’s face. She also launched her products in Manhattan on Wednesday at the Sephora in Times Square.

Models rocked Fenty’s sportswear collection

The Associated Press reported that on Sunday, Rihanna made a grand entrance at the New York Fashion Week event riding on the back of a bike. She looked incredible as she came to show her fourth collection. She wore black and green leather boots and a low-cut green crop top as an inspiration from racing bikers for the Fenty and Puma collection.

Also in attendance were, Joan Smalls, Stella Maxwell and Adriana Lima who showcased Fenty’s sports line.

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Both male and female models walked the event showing her sexy collection. There were a couple of sportswear designs including, catsuits, swimwear, body suits, and cycling shorts. The riders nearly stole the show by performing motorbikes stunts. They jumped off a ramp 40 feet high in the air and sped past the pink sand nudes as the show ended.

The Fenty after party was attended by some popular people

Robyn Rihanna Fenty showed up at her Fenty NYFW after party looking fabulous. Rihanna wore mesh panties and sports bra, showing her cleavage, a pink tracksuit and pink heeled boots. Riri also made her hair up and in a tight bun which had neon strings to mark the end of New York Fashion Week. The after party was attended by a couple of highly rated fashion designers, including Kaia Gerber, Winnie Harlow, actor Leonardo DiCaprio and singer Tinashe.

Rihanna helped Puma gain sales

Rihanna’s collaboration with Puma helped the company boost its sales. The Kering owned company was a poor performer in the sportswear industry. In July, Puma upgraded its full-year forecast. Its sales growth for this year is expected to be over 12 percent.