Taylor Swift recently dropped her record-breaking “Look What You Made Me Do” music video and now fans are scouring the web to find out what it all means. The catchy music video is obviously poking fun at her reputation, but there’s actually so much more behind all the robbery, burning money, and spandex-clad female army. With that being said, let’s break down all the dirty little secrets behind Swift’s latest music video.

RIP reputation

From her album’s title alone, it's pretty obvious that Taylor Swift is tackling her reputation that’s been dragged and dropped throughout the years.

The video starts off with a zombified version of Swift rising up from the grave of her reputation, symbolizing that she’s ready to speak up following all the scandals she faced throughout the years. According to CNN, the pop star faced off against Kanye West and Kim Kardashian, had a messy and seemingly scripted break up with actor Tom Hiddleston, and recently came from a court case following her sexual assault.


In line with her previous relationship, Swift was under fire from several critics after she went to the beach with Hiddleston. There, he was sporting an “I Heart T.S.” tank as they enjoyed their Fourth of July weekend. With Swift being as feisty as she is, her music video had eight singers who wore a shirt with the same logo on it.

Interestingly enough, Swift also has eight ex-boyfriends which might be what she was trying to symbolize in her music video.


The whole snake trend with Swift began spreading following her controversy with Kanye West and Kim Kardashian. Netizens began flooding her social media pages with snake icons after Kardashian uploaded a rather controversial Snapchat regarding Swift’s consent about the “Famous” lyrics.

It seems like the pop star has finally owned up to her sinister mascot, evident by the three cryptic snake teasers she posted before releasing her single. In the music video, she’s actually being served by snakes and has accessories that reflect the reptile. If the media’s going to label her with that she, she might as well own up to it.

Swift’s sudden death

“Look What You Made Me Do” delves deep into death, and Swift’s incorporated that in her music video. One iconic scene in the clip shows a reigning Taylor Swift towering above her past selves. As the song progresses, she blasts them all away, symbolizing that her old selves are dead and a new “version” of her is here to stay.