MTV Music Video Awards 2017 is set to light up trophies for musical stars with awards for their music videos in various categories on August 27. MTV has officially released the complete record of artist's nominations via Instagram and Kendrick Lamar leads with staggering eight nominations.
What made the fans even more excited for the coming awards show is the elimination of gender-specific awards. The previous Best Female and Best Male Video is now lumped into one award Artist of the Year. With this, the competition gets even tighter because the odds are now evenly distributed to any artist without consideration of their gender.
Kendrick Lamar leads while Katy Perry & The Weeknd follow
Kendrick Lamar's "Humble" is in the spotlight after receiving eight nominations for the upcoming MTV Music Video Awards 2017. Lamar received nominations in categories like Artist of the Year, Best Cinematography, Best Direction, Best Art Direction, Best Visual Effects, Best Choreography, Best Hip Hop, and of course the ultimate award, Video of the Year.
Lamar is followed by "Bon Appétit" singer Katy Perry and The Weeknd, both garnering five nominations. Katy Perry is nominated for the Best Pop award for her song "Chained To The Rhythm" featuring Skip Marley. She is also nominated for Best Direction and Best Visual Effects with her single "Bon Appétit" also nominated for Best Art Direction.
"Starboy" singer The Weeknd, on the other hand, ties up with Perry after receiving nominations for Artist of the Year award. His music video of "Reminder" was nominated for Video of the Year, Best Direction, Best Art Direction, and also for the Best Editing award.
MTV gets rid of gender-specific categories
For the first time in the history of MTV Music Video Awards, there will be no gender-specific awards like the Best Male/Female artist.
The said award is now lumped as "Artist of the Year" award where every nominated artist has an equal chance to win.
Another first time for the MTV MVA is the Best Fight Against The System award, which recognizes activism in the form of music. This new award is rumored to have been created under the influence of President Donald Trump's administration.
The 2017 "MTV Video Music Awards" will air live from The Forum in Inglewood, Los Angeles CA, on Sunday, August 27 at 8:00 p.m. ET/PT. Fans of the most nominated artists couldn't be more excited to see if these nominations turn into winner's awards next month.
