Women around the world are crazy over lipsticks from Mac Cosmetics and the company offers a slew of options. MAC decided to celebrate the occasion of National Lipstick day, which was on July 29, by giving away free lipsticks. Anyone who visited its stores or the retail stores where they sell MAC products in the US could snap a free lipstick on the occasion.
Was there any catch?
The only catch about this amazing free giveaway was that the customers could not request for a particular shade. The company gave away some of its most iconic shades according to the store distribution.
The offer was valid only till the stocks lasted. Makeup buffs could get lucky and by going to the Mac store snag way to the gorgeous Ruby Woo, or its perfect nude lip shade Velvet Teddy. These are two of the hottest sellers in lipstick from Mac and are immensely popular with women all over the world.
MAC’s journey
MAC has given the makeup industry some of the most iconic products, starting from foundations, concealers, eye shadow palettes, makeup fixers and of course gorgeous shades of lipsticks. The company pioneered the idea of training its’ employees before they get to interact with the customers, so that they could understand what works best on a specific skin tone or texture.
The idea of sustainable makeup
The company is known for introducing some of the most amazing programs and campaigns. One such program is Back to MAC, which promotes sustainable makeup. Basically, one can collect six empty bottles of any company product and trade it in for a brand new lipstick of their choice. This campaign promotes the idea of recycling and is quite popular with consumers.
MAC’s idea of beauty lies in diversity and confidence
They have also been promoting the idea of diversity in beauty with their 2015 fall campaign which was called “MACnificent Me” where six truly magnificent people were chosen to promote their fall collection. The campaign aimed to promote the idea that not everyone feels 100 percent confident about themselves and it is okay to feel that way.
Roots of the globally renowned brand
The brand is globally renowned and comes under the umbrella of Estee Lauder, who bought the brand from its Canadian founders. Estee Lauder has made Mac the phenomenally popular brand that it is today. With a wide range of lipsticks to choose from, it comes as little surprise that the company’s products are so popular with women.
