Ever since his election win, President Donald Trump has increased his war of words on the mainstream news media. Using his social media account to reach the American people, Trump decided to go after one of his top media targets on Sunday morning.

Trump on NYT

For the first time since 2010, the New York Times will run an advertisement on television. The 30-second spot, titled "The Truth Is Hard," will air during the Academy Awards on Sunday night, and will be the first "brand focused" ad the paper will run on television in over 10 years. The ad comes as the paper continues to be a top target of Donald Trump, who routinely accuses the news outlet of pushing "fake news" about the administration, while giving them the nickname of the "failing" New York Times.

In response to the ad in question, Trump decided to take to his offical Twitter account on February 26 to bash the popular newspaper.

"For first time the failing @nytimes will take an ad (a bad one) to help save its failing reputation," Donald Trump wrote on Twitter early Sunday morning. Continuing with his attack on the award-winning newspaper, Trump added, "Try reporting accurately & fairly!"

Donald Trump has been a longtime critic of the New York Times, making the newspaper one of his main media punching bags.

Last Friday, Trump took his feud with the paper and the media to a new level. After smearing the mainstream media as "fake news" during his speech at CPAC, the former host of "The Apprentice" banned several news outlets from participating in the daily briefing at the White House. In addition to the New York Times, Trump also banned the BBC, the LA Times, the New York Daily News, the Huffington Post, and others.

Moving forward

While Donald Trump has only been in the White House for a little over a month, he's already making changes that have rubbed many the wrong way. From his executive orders to his attacks on the media, the backlash against Trump has escalated in recent weeks, leading to the most recent Quinnipiac University Poll showing the favorability rating of the president at just 38 percent.