Time is money, ergo, your new business can't afford to be boring and offline. Period. You shouldn't be the business owner who forgets to update customers on the new product or service you just introduced or the one who leaves questions in the comment section unanswered. The company's social media account is sometimes the first and only thing prospective clients check to get more information about the business. A few seconds on the page will tell them the level of commitment you have to your brand and to existing clients. This is why it's very important to make sure that the social media accounts don't turn into a ghost town.
Here are a few things you should be be doing if you haven't already.
1. Publish high-quality original content
If your clients have three social media accounts on different platforms, there's a very high possibility that they've seen the same content over and over. It's now up to you to stand out and create something new. marketing campaigns that go viral do so because they are different and engaging. Develop and publish posts that can capture the attention of your niche market. These posts could be in the form of a creative video or high-quality photos.
2. Run a campaign
Social media campaigns can be a gold mine when used correctly. It's a great way to Promote your business with an end goal that will benefit someone or a group of people in your niche market.
Inviting people to participate in the campaign will increase your following and overall engagement. Some memorable campaigns include Worldwide Breast Cancer's #knowyourlemons on Facebook. The campaign was created with the adage "When life gives you lemons," and the concept was breast cancer awareness and education, while giving people a chance to donate to the cause.
Another campaign was the #globalselfie which was created by NASA to commemorate Earth Day.
3. Respond to comments
These actions show your clients that you care about their opinions and concerns. While some prefer to send an email or use tickets, others will reach out via Twitter, Facebook, or Instagram. It's very important to respond to them in a timely manner.
Don't leave them high and dry, your competitors will notice.
4. Use social media management applications
These applications will help you save time and money while making sure your productivity is high across all social media platforms. You won't have to beat yourself up for forgetting to post because they come with smart features that schedule posts, tell you when the majority of your followers are online, and give you in-depth analytics of your engagement. Some of these apps are, MeetEdgar, SEMrush, TweetReach, SproutSocial, Hootsuite, Buffer, Tweetdeck, SpredFast, EveryPost, Tailwind, and many more.
5. Hire a social media manager
As your business grows and your audience increases, it may be necessary to hire a social media manager who will monitor all social platforms and actively engage with the brand’s audience by answering questions, responding to comments and performing basic customer support tasks. By doing this, your clients are made aware that the company’s interest in them goes beyond their money and engagement. It also gives your business a personable image.
