Over the weekend, Jack Dorsey sent out a screenshot image to his followers after successfully using his new cash app Square to pay for a chicken sandwich. His decision to apply a ten percent boost on a Chick-fil-A meal immediately became the subject of a tweetstorm of sorts, which the Twitter CEO probably didn’t see coming. Some users expected an apology, while still others gave support for the restaurant.

The sandwich that raised eyebrows

Chick-fil-A is one of America's most popular fast food chain restaurants. They have been credited for popularizing the chicken sandwich. The franchises are known to be closed on Sundays, and when they are open they cater to meat eaters and vegans alike. What got everybody raging, however, was not Jack Dorsey's chicken sandwich, but the fact that the company who sold it was involved in a same-sex marriage controversy back in 2012.

Maybe not for Pride Month

On Monday (June 11), after being reminded of his interesting choice of company to boost during Pride Month, Jack responded saying that he had completely forgotten the company’s background.

In 2012, Chick-fil-A’s CEO Dan Cathy made a series of public comments opposing same-sex marriage over the radio and the newspapers. Cathy later regretted drawing the company into the controversy, but only after openly regretting the Supreme Court struck down federal anti-gay marriage law.

Inclusion at Twitter

Twitter's career page displays how the company embraces differences as strengthening the company culture and the company's commitment to inclusion and diversity, with headings such as #SheInspiresMe and Lesbians Who Teach. The company has recently hired a new VP of inclusion and diversity, Candi Castleberry Singleton, who founded the Dignity & Respect Campaign to help achieve its goals. Twitter even has a TwitterOpen account dedicated to LGBTQ group.

A politically incorrect meal

The idea that someone might need to apologize for eating a chicken sandwich might not sit well with many of us, but neither is the idea that a meal could be a political statement. Although no official statement was issued regarding the backlash to Dorsey's Chick-fil-A boost, consumers are still connecting the franchise's previous same-sex marriage controversy with the company being anti-LBTQ, as shown in the replies to Jack's comment. He did, however, respond to Soledad O’Brien, a former CNN anchor who commented on his interesting choice of boost, "You’re right. Completely forgot about their background."