Tech behemoth Google has introduced a new Titan Security Key in its concerted fight against hackers and data thieves and is claiming that the new tech is so effective at keeping information secure that it’s been effective to ensure the none of the company’s more than 85,000 employees has suffered an account hack since last year. The device, which relies on multifactor authentication, has been undergoing internal testing since 2017 but will soon be on the open market for consumers.

For Google, one of the world’s most famous brands and the indisputable king of internet search traffic, the fight against hackers to maintain consumer privacy is very real.

The tech behemoth is responding to a growing trend among consumers that sees them emphasizing the importance of privacy and security when they make tech purchases.

Demand for privacy

Internet privacy concerns have been skyrocketing for more than a decade now, but the widespread adoption of handheld devices, across the world, has led to a surge in concerns. A recent slew of high profile data breaches, in particular, have many tech companies racing to market new, security-focused products.

Titan Security Key

The new Titan Security Key aims to prevent phishing attacks by relying on multifactor authentication during cookie consent, which necessitates that someone trying to log onto an account prove their identity through at least two methods.

This relatively simple trick is relied upon by tech gurus and professionals handling sensitive information, to a great extent, because it’s shockingly effective. A story from the New York Times illustrates how today’s leading media professionals and tech reporters typically rely on such multifactor authentication-carrying security keys.

Google’s new security key, primarily made available in USB form but also available through a Bluetooth version, will sell for about $20 to $25 each, according to FirstPost. Customers will be able to purchase both options as a bundle, too, but will have to wait a few more months before Google finishes ironing out the kinks in the product.

Christiaan Brand, a Google product manager for identity and security, emphasized the tech giant was particularly proud of the new key’s sound quality.

"We're very sure of the quality of the security," Brand told CNET, "we're very sure of how we store secrets and how hard it would be for an attacker to come in and blow the security up."
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