The social network, Pinterest, went from a visual pinboard platform to becoming a collection and storage tool. Today the company announced a new milestone as it crossed the 200 million user mark since its inception back in 2010.

Regardless of all the buzz that larger social media networks like Facebook, SnapChat, and others attract, Pinterest continues to be a force to be reckoned with.

According to the social media channel Pinterest, the categories to experience engagement and growth include the following: food, financial services, and auto. In regards to food, the platform recorded a 46 percent year-over-year increase for Users saving food related Pins.

On the other hand, financial services experienced huge growth. It was 85 percent whereas people saved 46 percent of auto-related Pins spanning the period of five months.

Overall, the platform has surpassed other feats beyond active monthly users. Conforming to Expanded Ramblings, the total number of Pins is 75 billion. It may have a smaller population of social media users, but it generates quite a bit of activity.

Pinterest facts and trends

Unlike most other social networks, Pinterest has had a different distribution of users active on the site.

Per the findings of Expanded Ramblings, Pinterest has 85 percent of users that are female.

Elsewhere, the percentage of users that are Millennials is 67 percent. The average number of monthly searches equals to two billion. The social media service is popular in the United States (U.S) and around the globe. Precisely 80 million of Pinterest users are from beyond the U.S borders.

The social site was the fastest in history to reach 10 million unique monthly visitors. Furthermore, it also added a high user engagement metrics (conforming to Statista).

The Pew Research Center confirmed Pinterest gets used 26 percent within the U.S population. Roughly three out of ten online Americans (31 percent) are on Pinterest.

The research findings include women (45 percent) have higher usage rates than men (17 percent).

The share of American users to connect on Pinterest and LinkedIn is a bit higher than the use of Twitter.

Takeaways and conclusions

As social media continues to mature, the number of users joining this platform continues to expand. Pinterest remains a search engine for images, and you can find just about anything about so many different categories.

Achieving the plateau of 200 million users is just a start, and expect more key developments to come.