Asus unveiled six #Zenfone 4 handsets at the IFA 2017, giving consumers a wide range of options. The OEM has now revealed that four of those six handsets will be released in the U.S., as well as #Canada. On Tuesday, September 12, Asus revealed through a press statement that the ZenFone 4 series will be released in both countries, starting with the ZenFone 4 Max.

ZenFone 4 Max coming to U.S. and Canada

The ZenFone 4 Max will be available to purchase from select retailers in both the countries. The handset sports a 5.5-inch IPS display and come in an aluminum alloy chassis. Asus claims that the edges of the smartphone are diamond cut and the frontal screen comprises of 2.5D-contoured display glass.

Apart from the exquisite design, what sets the new handset set apart from other smartphones in the market are its long lasting battery life and dual rear and front cameras.

The ZenFone 4 family is the only line-up which boasts having dual front or dual rear cameras or both. The latest offering comes with a dual-rear camera setup comprising a 13-megapixel primary camera and another 5-megapixel 120° wide-angle lens. However, Asus does not dwell much on the camera capabilities but likes to boast about the handset’s massive 5,000 mah battery. The company claims that the 500 0mAh high-density lithium-polymer cell, along with the energy efficient Snapdragon 430 processor, enables the consumer to use the smartphone on 4G up to a standby period of 46 days.

The OEM also claims that the ZenFone 4 Max can support nearly 40 hours of VoIP talk time on 3G, 26 hours of web browsing on Wi-Fi, and 22 hours of 720p video playback.

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The handset also comes with the ASUS PowerMaster, a power management technology which additionally helps the system to maximize the battery life of the smartphone.

What about the availability and pricing?

The new Asus smartphone is powered by a Qualcomm Snapdragon 430 processor and also deploys Adreno 505 GPU. The ZenFone 4 Max comes with 3 GB of RAM and 32 GB of native storage. One also has the option of memory expansion which can go up to 256 GB via a microSD card. Asus revealed that the handset will cost consumers in the U.S. $199. It can be purchased from Amazon, Asus Store, Best Buy, Newegg, B&H, and other major retailers. It remains to be seen if the device can find favor with consumers. Considering the smartphone offers decent specs, it could find favor with budget buyers. #United States