The much-awaited 2017 Apple event is happening next week, and Apple is all set to celebrate for a number of reasons. The event will mark the 10th anniversary of the iPhone as well as the introduction of the all-new Steve Jobs Theater in Apple Park, Cupertino. Many analysts have reported that this year's iPhone launch can be considered as one of the most significant in the company's history. Apart from celebrating the product that changed the world and pushed the brand into market dominance, it is also a way to honor Steve Jobs by naming the new headquarters after him.


The Steve Jobs Theater

The first official look of the theater will be available for the press and event streaming people. They will have inside access to the company's new headquarters located in Apple Park, Cupertino, California. From the outside, the facility is circular and enclosed with glass. It also features design elements that are uniquely Apple such as the flat silver roof covering the main lobby and the underground main auditorium. Some speculations include a hidden room where samples of all the new gadgets are being stored away from the public eye.

Updates and new releases

Apple press events usually begin with greetings then statistics. In this case, the same format will probably follow giving focus on updates in user base as well as app profits for developers for iTunes. Apple Music might even get a mention if its performance at the time is doing well.

Apple TV might also get a reintroduction since it has been two years since we have seen the last of its kind. For the next one, it is possible for it to get 4K output support or even HDR. Recently, the company has begun producing its shows, and it is likely for more content to come up soon.


The next Apple Watch is reported not to have much difference from its predecessor. However, it will now include a SIM slot for standalone LTE connectivity that will allow phone calls.

The HomePod was unveiled at the WWDC 2017 and was scheduled for a December launch. It is the company's hi-fi answer to the Google Home and Amazon Echo with Siri as the voice assistant, of course. The price tag is around $350 and could also be available for markets outside of the U.S. including Australia and the U.K.

The final pitch for iOS 11 could also take place with a release date in hand. The software is expected to bring big improvements to a lot of iPhone and iPad's features. Hopefully, it is ready to go after a lot of betas. The latest Mac software, the High Sierra, might also get a release date. Although not as anticipated as the iOS 11, the new software promises to bring excellent upgrades to the Mac system.

On iPhones

It has been a decade since the public was introduced to the revolutionary device, it goes without saying that a significant chunk of the event will be dedicated to iPhones.


Following the iPhone 7 and iPhone 7 Plus, it is very likely that the iPhone 7s family of devices will get an upgrade. This might include better cameras, faster processors, wireless charging, or even a new display like the new edition.

Speaking of the new version, the upcoming iPhone model, which bears no official name yet, could be the most expensive iPhone yet. It is rumored to ring close to $1000 and may come in a brand new gold color. Also, it is reported not to have a home button but will feature a new facial recognition technology for unlocking. Naturally, an upgraded camera, wireless charging, and OLED screen with bezel-less display have also been incorporated in the device. It might just be the most desirable iPhone to date.